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Harley-Davidson HOG

US equityMarket cap rank #2564Recreational Vehicles
$26.19 +$1.64 (+6.68%)
Pre-market · Oct 6, 9:00 am ET · After hours $26.47 +1.07%
Open$25.79
Prev close$24.55
Day range$25.41 – $27.20
Volume3.70M
Market cap$2.73B
P/E (TTM)14.6
Dividend yield2.81%

Valuation

Multiples measured against the stock's own five-year history

Price / earnings14.6x
CheapRich

Near the top of its 5-year range · 97th percentile, 5-year average 8.7x

#1100 of 2974 stocks by PE (1 = cheapest)

Price / book0.9x
CheapRich

Near the bottom of its 5-year range · 16th percentile, 5-year average 1.5x

#1066 of 5315 stocks by PB (1 = cheapest)

Price / sales0.6x
CheapRich

Below its usual level · 24th percentile, 5-year average 0.8x

#1147 of 5147 stocks by PS (1 = cheapest)

Morningstar fair value estimate

Fair value$27.00
Price vs. fair value-3.0%Close to the estimate
Star rating★★★☆☆
Economic moatNarrow
UncertaintyHigh
MultipleCurrentForward5y averagePercentile vs. own historyIndustry rank
PB 0.88 – 1.50 16% (cheaper than usual) #1066 of 5315 (1 = cheapest)
PE 14.55 20.66 8.69 97% (pricier than usual) #1100 of 2974 (1 = cheapest)
PS 0.64 0.70 0.83 24% (cheaper than usual) #1147 of 5147 (1 = cheapest)

Percentile is against this stock’s own 5-year valuation range: higher means it’s trading rich relative to its own history, lower means cheap relative to its own history — it is not a comparison against other companies. Forward multiples use consensus estimates for the next twelve months; a forward multiple below the current one usually signals analysts expect earnings to grow.

Morningstar view

Star rating★★★
Fair value estimate$27.00
Economic moatNarrow
UncertaintyHigh

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