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Harley-Davidson HOG

US equityMarket cap rank #2564Recreational Vehicles
$26.19 +$1.64 (+6.68%)
Pre-market · Oct 6, 9:00 am ET · After hours $26.47 +1.07%
Open$25.79
Prev close$24.55
Day range$25.41 – $27.20
Volume3.70M
Market cap$2.73B
P/E (TTM)14.6
Dividend yield2.81%

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership110.8%+1.20 pts vs. prior quarter
Institutions holding503-2 vs. prior quarter
Insider trades (recent)36 buys / 14 sellsNet buying
Short interest17.79% of floatDays to cover 12.1 · as of 15 Sep 2026
Short-sale volume share26.3%5-day average of daily volume

Short-sale volume as % of daily volume

21%24%28%32%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$5.35M (6 inflow days, 14 outflow days).

The five largest holders on file together own 35.1% of shares outstanding.

Largest holders

  • BlackRock9.80%
  • Donald Smith & Co., Inc.8.92%
  • Dimensional Fund Advisors5.73%
  • Vanguard Portfolio Management, LLC5.40%
  • Vanguard Capital Management, LLC5.23%
  • American Century Investment Management5.14%
  • LSV Asset Management4.88%
  • Fifthdelta Ltd.4.20%

By investor type

  • Mutual Fund84.34%
  • Hedge Fund16.93%
  • Public Company4.42%
  • Private Company3.49%
  • Individual/Insider1.05%
  • Government Pension Fund1.02%
  • Insurance Company0.27%
  • Family Office/Trust0.13%

Reported short interest has risen from 16.22% to 17.79% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 18,517,111 17.8% 12.1
31 Aug 2026 17,687,984 17.0% 10.0
14 Aug 2026 18,713,594 18.0% 9.3
31 Jul 2026 18,247,405 17.3% 5.7
15 Jul 2026 17,121,897 16.3% 8.5
30 Jun 2026 17,069,560 16.2% 4.4

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