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Harley-Davidson HOG

US equityMarket cap rank #2564Recreational Vehicles
$26.19 +$1.64 (+6.68%)
Pre-market · Oct 6, 9:00 am ET · After hours $26.47 +1.07%
Open$25.79
Prev close$24.55
Day range$25.41 – $27.20
Volume3.70M
Market cap$2.73B
P/E (TTM)14.6
Dividend yield2.81%

Analyst view

ConsensusBuy
Analysts10
Average target$28.33+8.2% vs. price
  • Buy 50%
  • Hold 30%
  • Sell 20%
Low $17.00Now $26.19Avg $28.33High $33.00

Recent rating changes

The last 20 actions on file set price targets from $15.00 to $33.00, averaging $26.82.

DateFirmRatingTarget
5 Oct 2026 Citi BUY $33.00
9 Sep 2026 Citi HOLD $31.00
8 Sep 2026 Citi HOLD $31.00
2 Sep 2026 UBS HOLD $28.00
17 Aug 2026 D.A. Davidson BUY $33.00
28 Jul 2026 Morgan Stanley SELL $17.00
24 Jul 2026 Wells Fargo SELL $20.00
24 Jul 2026 KeyBanc HOLD –
24 Jul 2026 Baird HOLD $30.00
24 Jul 2026 BMO Capital BUY $30.00
22 Jul 2026 Morgan Stanley SELL $15.00
21 Jul 2026 BofA Securities BUY $32.00
20 Jul 2026 Loop Capital BUY $32.00
12 Jul 2026 Citi HOLD $27.00
6 Jul 2026 D.A. Davidson BUY $30.00
19 May 2026 Morgan Stanley SELL $15.00
11 May 2026 UBS HOLD $26.00
7 May 2026 BofA Securities BUY –
7 May 2026 Citi HOLD $26.00
6 May 2026 KeyBanc HOLD –

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