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Harley-Davidson HOG

US equityMarket cap rank #2564Recreational Vehicles
$26.19 +$1.64 (+6.68%)
Pre-market · Oct 6, 9:00 am ET · After hours $26.47 +1.07%
Open$25.79
Prev close$24.55
Day range$25.41 – $27.20
Volume3.70M
Market cap$2.73B
P/E (TTM)14.6
Dividend yield2.81%

Earnings

Average move on report day±6.4%last 16 reports
Closed higher9 of 1656% of the time
Best reaction+13.4%
Worst reaction-15.7%

Stock move on the day after each report

-6.5%2023/Q3+1.1%2023/Q4-15.7%2024/Q1+7.4%2024/Q2-7.2%2024/Q3-1.6%2024/Q4+2.8%2025/Q1+13.4%2025/Q2-6.5%2025/Q3+4.0%2025/Q4+8.2%2026/Q1-4.0%2026/Q2
QuarterReport dateTimingImplied moveActual moveVersus implied
2026/Q223 Jul 2026Pre Market±7.0%-3.98%Within range
2026/Q15 May 2026Pre Market±8.1%+8.19%Bigger than priced
2025/Q410 Feb 2026Pre Market±8.0%+3.97%Within range
2025/Q34 Nov 2025Pre Market±8.3%-6.46%Within range
2025/Q230 Jul 2025Pre Market±9.3%+13.38%Bigger than priced
2025/Q11 May 2025Pre Market±9.1%+2.77%Within range
2024/Q45 Feb 2025Pre Market±7.6%-1.57%Within range
2024/Q324 Oct 2024Pre Market±8.2%-7.21%Within range
2024/Q225 Jul 2024Pre Market±9.4%+7.44%Within range
2024/Q125 Apr 2024Pre Market±7.0%-15.75%Bigger than priced
2023/Q48 Feb 2024Pre Market±8.6%+1.07%Within range
2023/Q326 Oct 2023Pre Market±8.2%-6.45%Within range
2023/Q227 Jul 2023Pre Market±8.0%+0.08%Within range
2023/Q127 Apr 2023Pre Market±7.7%-0.38%Within range
2022/Q42 Feb 2023Pre Market±7.2%+10.70%Bigger than priced
2022/Q326 Oct 2022Pre Market±8.4%+12.61%Bigger than priced

"Implied move" is the size of move the options market was pricing ahead of the report. Move is the stock’s change on the first session after the release.

Where the revenue comes from

Quarter 2026/Q2

By business line

  • Harley-Davidson Motor Company (HDMC)$1.10B 89.7%
  • Harley-Davidson Financial Services (HDFS)$117.04M 9.5%
  • LiveWire$9.11M 0.7%

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