Daily bars for up to one year, weekly bars for the 5-year view. Averages are 50/200 trading days (10/40 weeks on the 5-year view). Triangles mark past earnings reports, colored by that day’s move; ticks mark ex-dividend dates — hover either for the date. Volume is the shaded bars under the price; switch on RSI or MACD above for a full-history oscillator panel, or Bollinger Bands for the same 20-day/2-standard-deviation channel used in the Technical signals table.
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Pick a strategy above and run the backtest to see its simulated performance on UPBD.
Rule-based technical strategies computed from this stock’s own price history only. Signals use only data available through the prior trading day (no look-ahead), and trading costs, slippage and taxes aren’t modeled. A backtested rule performing well in the past is not a guarantee of future results — this is an educational illustration, not investment advice.
Shares of Upbound Group are up 1.69% at $15.62. The company is worth $910.64M, number 3299 out of 3753 on our list.
Over a full year the shares have ranged across $14.46 to $22.53, which puts the current price roughly 14% of the way up that band. Holders are behind 20.4% over twelve months, and down 21.2% across the last three months.
On the chart it has slipped under both the 50-day ($17.79) and 200-day ($18.16) moving averages; RSI is 35, and the last 30 sessions moved at roughly 28% annualized volatility.
In the quarter ended Jun 2026 the company brought in $1.16B of revenue, up 0.5% from a year earlier, with $21.58M of net profit (a 1.9% margin).
Valuation works out to 10.1 times trailing earnings. The median for its industry group is 30.8.
3 analysts follow the stock and the average call is "buy". The mean target, $28.00, sits 79.3% over where the stock trades.
This summary is put together from the numbers on the page and updates when they do. It describes the data; it is not a forecast or a recommendation.
Composite of 4 factors below, ranked against the 3752 U.S. stocks BeStock covers.
Cheaper than usual on its own 5-year P/E history scores higher.
Higher trailing yield than most of BeStock’s coverage scores higher.
Trading closer to its 52-week high than most peers scores higher.
3 analysts, consensus Buy.
How this is scored: each factor above is a 0–100 percentile rank against every other stock BeStock covers (or, for Wall Street, against the five-point Strong Buy–Sell scale). The overall grade is the plain average of whichever factors apply to this stock — no factor is weighted more than another. That average maps to a letter: A ≥ 85, B ≥ 70, C ≥ 50, D ≥ 30, otherwise F. Recomputed from the data on this page as prices and filings update — it describes where a stock ranks today, not a forecast, and not a BeStock recommendation to buy or sell.
UPBD is not currently one of the 10 holdings in BeStock Momentum, our rules-based momentum strategy.
Since 2021-01-04, the strategy has returned 389% (231.1% for the equal-weight average of BeStock’s coverage over the same stretch). Holdings can change any trading day, not just on a fixed schedule. Backtested performance, updated weekly — not a guarantee of future results, and not a BeStock recommendation.
What Wall Street analysts and Morningstar's fair-value model expect for the stock
Wall Street’s average 12-month target is $28.00, 79.3% above today’s price, with a consensus rating of Buy. Morningstar’s fair value model puts the stock at $29.32, so shares trade 46.7% below that estimate. On earnings multiple, it sits in the 19th percentile of its own five-year valuation range (cheaper than usual).
Figures are Wall Street analyst consensus and Morningstar’s independent fair-value model, sourced as noted above.
Price return over each window, from adjusted daily and weekly closes
| Indicator | Value | Signal |
|---|---|---|
| Price vs 20-day average | -3.8% | Bearish |
| Price vs 50-day average | -12.2% | Bearish |
| Price vs 200-day average | -14.0% | Bearish |
| 50-day vs 200-day | 50d below 200d | Bearish |
| RSI (14) | 34.9 | Bearish |
| MACD (12,26,9) | -0.76 | Bullish |
| Bollinger band position | 34% | Bearish |
Standard indicator readings worked out from daily closes. They describe how the price has behaved, not where it is going.
Quote as of Oct 8, 2026 7:00 am ET. Prices can lag the live tape. This is background information, not a recommendation.
Ranks are among the 3,752 or so U.S.-listed stocks BeStock covers, recalculated whenever prices refresh. A tile is left out when the measure does not apply, such as yield for a stock that pays no dividend.
Set against the peer table: at 10.1x earnings, UPBD looks cheap against the market, and trades 67% below the 30.8x median among Software - Application names. The two comparisons do not always agree.
$15.62 is the latest print for UPBD, a move of +1.69% against yesterday's close of $15.36. Today's low and high so far: $14.98 and $15.65.
Equity value comes to $910.64M at the current price. By that measure it is number 3299 of the 3753 names in our coverage.
Buyers pay 10.1 times the last twelve months of profit (EPS $1.25).
The year's floor is $14.46 and the ceiling $22.53. Shares are 30.7% away from that ceiling.
It does. Payouts over the past twelve months work out to a 9.99% yield; the latest ex-dividend date was October 6, 2026.
Of 3 analysts, 67% say buy, 33% hold and 0% sell. Price targets average $28.00, with the most cautious at $28.00 and the most optimistic at $28.00.
BeStock publishes market data and analysis for information only. Nothing here is investment advice or a solicitation to buy or sell any security, and none of it is tailored to your financial situation, goals, or risk tolerance. Quotes may be delayed and figures can contain errors; check primary sources before you trade. How we source and calculate these pages.
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