Stocks › Software - Application › UPBD

Upbound Group UPBD

US equityMarket cap rank #3299Software - Application

$15.62 +$0.26 (+1.69%)

Pre-market · Oct 8, 7:00 am ET · After hours $15.60 -0.13%

Open$15.25

Prev close$15.36

Day range$14.98 – $15.65

Volume1.44M

Market cap$910.64M

P/E (TTM)10.1

Dividend yield9.99%

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership101.1%+0.63 pts vs. prior quarter

Institutions holding313+1 vs. prior quarter

Insider trades (recent)38 buys / 7 sellsNet buying

Short interest13.61% of floatDays to cover 10.5 · as of 15 Sep 2026

Short-sale volume share24.5%5-day average of daily volume

Short-sale volume as % of daily volume

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: +$2.13M (9 inflow days, 11 outflow days).

Net flow by order size, last 20 sessions

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 37.9% of shares outstanding.

Largest holders

BlackRock15.70%
Vanguard Portfolio Management, LLC7.26%
FMR5.68%
Dimensional Fund Advisors4.71%
Vanguard Capital Management, LLC4.59%
State Street Global Advisors4.23%
LSV Asset Management3.91%
Aaron Allred3.12%

By investor type

Mutual Fund87.42%
Hedge Fund6.71%
Individual/Insider4.04%
Public Company3.92%
Private Company0.95%
Government Pension Fund0.87%
Family Office/Trust0.85%
Insurance Company0.30%

Reported short interest has risen from 10.75% to 13.61% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

Holder	Type	Period	Share change	New stake
CX Institutional, LLC	Family Office/Trust	2026/Q3	+294,173	0.5%
Nuveen Asset Management LLC	Insurance Company	2026/Q3	+140,763	0.2%
BlackRock	Mutual Fund	2026/Q3	+944,446	15.7%
Goldman Sachs Asset Management, L.P.	Mutual Fund	2026/Q3	+719,708	2.8%
Millennium Management LLC	Hedge Fund	2026/Q3	+529,958	1.2%
American Century Investment Management	Mutual Fund	2026/Q3	+510,230	1.5%
AQR Capital Management	Hedge Fund	2026/Q3	+428,023	1.2%
Marshall Wace LLP	Hedge Fund	2026/Q3	+358,579	0.7%
Dimensional Fund Advisors	Mutual Fund	2026/Q3	+349,960	4.7%
The Goldman Sachs Group, Inc.	Public Company	2026/Q3	+311,032	1.3%
Vanguard Portfolio Management, LLC	Mutual Fund	2026/Q3	+295,184	7.3%
Citadel Advisors LLC	Hedge Fund	2026/Q3	+281,173	0.7%
Morgan Stanley	Public Company	2026/Q3	+182,368	1.3%
Arrowstreet Capital, Limited Partnership	Mutual Fund	2026/Q3	+182,312	0.3%
Creative Planning, Inc.	Mutual Fund	2026/Q3	+174,825	0.5%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

Date	Insider	Title	Transaction	Shares	Price	Held after
30 Sep 2026	Jeffrey Brown	Independent Chairperson	Other Derivative Acquisition	+6,220	–	178,903
30 Sep 2026	Glenn Marino	Independent Director	Other Derivative Acquisition	+2,070	–	69,137
30 Sep 2026	Scott Young	Chief Operating Officer	Other Derivative Acquisition	+160,858	–	160,858
30 Sep 2026	Charu Jain	Independent Director	Other Derivative Acquisition	+2,089	–	29,508
30 Sep 2026	Molly Langenstein	Independent Director	Other Derivative Acquisition	+2,298	–	36,681
21 Sep 2026	Scott Young	Chief Operating Officer	Initial Statement of Beneficial	+0	–	–
21 Sep 2026	Dev Chakraborty	Senior VP & Head of Brigit	Initial Statement of Beneficial	+0	–	66,313
31 Aug 2026	Transient Taylor	Executive VP & Chief HR and Diversity Officer	Other Acquisition	+22,430	–	48,270
31 Aug 2026	Transient Taylor	Executive VP & Chief HR and Diversity Officer	Other Derivative Acquisition	+67,290	–	67,290
31 Aug 2026	Christopher Pfirrman		Other Derivative Acquisition	+82,755	–	82,755
31 Aug 2026	Anthony Blasquez	Executive Vice President of Rent-A-Center Business	Other Acquisition	+32,962	–	55,046
31 Aug 2026	Anthony Blasquez	Executive Vice President of Rent-A-Center Business	Other Derivative Acquisition	+98,888	–	98,888
31 Aug 2026	Fahmi Karam	Chief Financial Officer	Other Derivative Acquisition	+767,838	–	767,838
31 Aug 2026	Hal Khouri	Chief Financial Officer	Other Derivative Acquisition	+177,998	–	177,998
31 Aug 2026	Rebecca Wooters	Chief Growth Officer	Other Derivative Acquisition	+158,221	–	158,221
31 Aug 2026	Tyler Montrone	Executive Vice President of Acima	Other Acquisition	+33,226	–	100,175
31 Aug 2026	Tyler Montrone	Executive Vice President of Acima	Other Derivative Acquisition	+99,679	–	99,679
31 Aug 2026	Balaji Kumar	Executive Vice President	Other Derivative Acquisition	+130,299	–	130,299
20 Aug 2026	Anthony Blasquez	Executive Vice President of Rent-A-Center Business	Open Market Disposition	-10,000	$18.85	22,739
2 Aug 2026	Christopher Pfirrman		Initial Statement of Beneficial	+0	–	–

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report date	Shares short	% of float	Days to cover
15 Sep 2026	7,933,519	13.6%	10.5
31 Aug 2026	7,639,757	13.1%	10.1
14 Aug 2026	7,266,664	12.5%	7.6
31 Jul 2026	6,709,705	11.5%	5.6
15 Jul 2026	6,341,816	10.9%	7.4
30 Jun 2026	6,267,185	10.8%	4.6

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