ServiceNow NOW
US equityMarket cap rank #192Software - ApplicationArtificial IntelligenceAI application softwareAnthropic Ecosystem
$101.97 −$0.39 (-0.38%)
Market closed · Nov 8, 8:40 pm ET · Last extended-hours $101.92 -0.05%
Open$102.41
Prev close$102.36
Day range$100.55 – $103.78
Volume15.13M
Market cap$105.84B
P/E (TTM)73.4
Dividend yield–
Ownership & positioning
Who holds it, who is betting against it, and where the big money is moving
Institutional ownership83.6%+0.18 pts vs. prior quarter
Institutions holding2,850+113 vs. prior quarter
Insider trades (recent)26 buys / 24 sellsNet buying
Short interest2.69% of floatDays to cover 2.6 · as of 15 Oct 2026
Short-sale volume share8.1%5-day average of daily volume
Short-sale volume as % of daily volume
Large-order net flow, last 20 sessions
Net of large-order buying minus selling, in USD. Over this window: +$30.99M (11 inflow days, 9 outflow days).
Net flow by order size, last 20 sessions
Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.
The five largest holders on file together own 25.8% of shares outstanding.
Largest holders
By investor type
Reported short interest has fallen from 3.56% to 2.69% of float over the last 6 biweekly reports (31 Jul 2026 to 15 Oct 2026).
Recent institutional activity
| Holder | Type | Period | Share change | New stake |
|---|---|---|---|---|
| Deka Investment GmbH | Mutual Fund | 2026/Q3 | +2,591,733 | 0.3% |
| Morgan Stanley | Public Company | 2026/Q3 | +9,227,407 | 1.9% |
| SG Americas Securities, LLC | Private Company | 2026/Q3 | +5,062,556 | 0.6% |
| The Goldman Sachs Group, Inc. | Public Company | 2026/Q3 | +3,871,707 | 0.5% |
| National Bank Investments Inc. | Mutual Fund | 2026/Q3 | +3,868,044 | 0.6% |
| Marex Group Limited | Public Company | 2026/Q3 | +3,778,921 | 0.4% |
| UBS Asset Management | Mutual Fund | 2026/Q3 | +3,217,414 | 2.1% |
| Swedbank Robur Fonder AB | Mutual Fund | 2026/Q3 | +3,010,419 | 0.6% |
| Susquehanna International Group, LLP | Private Company | 2026/Q3 | +2,395,283 | 0.5% |
| Balyasny Asset Management L.P. | Hedge Fund | 2026/Q3 | +2,208,152 | 0.2% |
| Polar Capital Holdings Plc | Mutual Fund | 2026/Q3 | +1,694,573 | 0.2% |
| Citadel Advisors LLC | Hedge Fund | 2026/Q3 | +1,662,282 | 0.4% |
| Columbia Management Investment Advisers, LLC | Mutual Fund | 2026/Q3 | +1,520,479 | 0.7% |
| Employees Provident Fund | Government Pension Fund | 2026/Q3 | +1,466,199 | 0.4% |
| Alyeska Investment Group, L.P. | Hedge Fund | 2026/Q3 | +1,429,953 | 0.1% |
Institutional buy/sell activity by reporting period, largest moves first.
Insider transactions
| Date | Insider | Title | Transaction | Shares | Price | Held after |
|---|---|---|---|---|---|---|
| 30 Aug 2026 | Paul Fipps | President of Global Customer Operations | Open Market Disposition | -2,034 | $147.87 | 18,305 |
| 27 Aug 2026 | Jacqueline Canney | Chief People & AI Enablement Officer | Automatic Disposition | -7,847 | $138.00 | 30,042 |
| 26 Aug 2026 | Paul Chamberlain | Independent Director | Open Market Disposition | -2,700 | $135.50 | 40,730 |
| 16 Aug 2026 | William McDermott | Chairperson & CEO | Derivative Exercise and Sale | -2,236 | $117.70 | 208,604 |
| 16 Aug 2026 | William McDermott | Chairperson & CEO | Derivative Exercise and Retained | +1,924 | – | 208,604 |
| 16 Aug 2026 | Gina Mastantuono | President | Derivative Exercise and Sale | -858 | $117.70 | 109,256 |
| 16 Aug 2026 | Gina Mastantuono | President | Derivative Exercise and Retained | +737 | – | 109,256 |
| 16 Aug 2026 | Paul Fipps | President of Global Customer Operations | Derivative Exercise and Sale | -256 | $117.70 | 20,339 |
| 16 Aug 2026 | Paul Fipps | President of Global Customer Operations | Derivative Exercise and Retained | +384 | – | 20,339 |
| 16 Aug 2026 | Jacqueline Canney | Chief People & AI Enablement Officer | Derivative Exercise and Sale | -496 | $117.70 | 37,889 |
| 16 Aug 2026 | Jacqueline Canney | Chief People & AI Enablement Officer | Derivative Exercise and Retained | +474 | – | 37,889 |
| 16 Aug 2026 | Danielle Fontaine | CAO & Corporate Controller | Derivative Exercise and Sale | -168 | $117.70 | 10,887 |
| 16 Aug 2026 | Danielle Fontaine | CAO & Corporate Controller | Derivative Exercise and Retained | +317 | – | 10,887 |
| 13 Aug 2026 | William McDermott | Chairperson & CEO | Derivative Exercise and Sale | -8,145 | $124.00 | 206,680 |
| 13 Aug 2026 | William McDermott | Chairperson & CEO | Derivative Exercise and Retained | +7,007 | – | 206,680 |
| 13 Aug 2026 | Gina Mastantuono | President | Derivative Exercise and Sale | -4,278 | $124.00 | 108,519 |
| 13 Aug 2026 | Gina Mastantuono | President | Derivative Exercise and Retained | +3,679 | – | 108,519 |
| 13 Aug 2026 | Amit Zavery | President, Chief Product Officer & COO | Derivative Exercise and Sale | -5,546 | $124.00 | 86,105 |
| 13 Aug 2026 | Amit Zavery | President, Chief Product Officer & COO | Derivative Exercise and Retained | +4,769 | – | 86,105 |
| 13 Aug 2026 | Paul Fipps | President of Global Customer Operations | Derivative Exercise and Sale | -3,057 | $124.00 | 19,955 |
From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.
Short interest, by report
| Report date | Shares short | % of float | Days to cover |
|---|---|---|---|
| 15 Oct 2026 | 27,838,652 | 2.7% | 2.6 |
| 30 Sep 2026 | 29,670,345 | 2.9% | 2.7 |
| 15 Sep 2026 | 28,766,356 | 2.8% | 2.0 |
| 31 Aug 2026 | 30,315,334 | 2.9% | 1.6 |
| 14 Aug 2026 | 29,199,178 | 2.8% | 1.6 |
| 31 Jul 2026 | 36,794,698 | 3.6% | 1.2 |
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