Salesforce CRM
Ownership & positioning
Who holds it, who is betting against it, and where the big money is moving
Short-sale volume as % of daily volume
Large-order net flow, last 20 sessions
Net of large-order buying minus selling, in USD. Over this window: −$91.95M (7 inflow days, 13 outflow days).
Net flow by order size, last 20 sessions
Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.
The five largest holders on file together own 27.4% of shares outstanding.
Largest holders
By investor type
Reported short interest has fallen from 3.59% to 3.39% of float over the last 6 biweekly reports (31 Jul 2026 to 15 Oct 2026).
Recent institutional activity
| Holder | Type | Period | Share change | New stake |
|---|---|---|---|---|
| JPMorgan Chase & Co. | Public Company | 2026/Q3 | +4,689,830 | 0.9% |
| Alyeska Investment Group, L.P. | Hedge Fund | 2026/Q3 | +4,662,005 | 0.6% |
| Qube Research & Technologies Ltd | Mutual Fund | 2026/Q3 | +3,345,639 | 0.4% |
| Susquehanna International Group, LLP | Private Company | 2026/Q3 | +2,975,470 | 0.4% |
| T. Rowe Price Group, Inc. | Mutual Fund | 2026/Q3 | +2,800,052 | 1.1% |
| Independent Franchise Partners, LLP | Mutual Fund | 2026/Q3 | +1,783,787 | 0.7% |
| Jane Street Group, LLC | Private Company | 2026/Q3 | +1,520,662 | 0.3% |
| Marshall Wace LLP | Hedge Fund | 2026/Q3 | +1,478,610 | 0.2% |
| Citigroup Inc. | Public Company | 2026/Q3 | +1,472,284 | 0.5% |
| Hudson River Trading LLC | Private Company | 2026/Q3 | +1,373,913 | 0.2% |
| Victory Capital Management Inc. | Mutual Fund | 2026/Q3 | +1,330,717 | 0.5% |
| Harris Associates L.P. | Mutual Fund | 2026/Q3 | +1,233,276 | 2.0% |
| First Eagle Investment Management, LLC | Mutual Fund | 2026/Q3 | +1,173,470 | 0.9% |
| LSV Asset Management | Mutual Fund | 2026/Q3 | +1,102,764 | 0.3% |
| Bank of America Corporation | Public Company | 2026/Q3 | +957,503 | 0.8% |
Institutional buy/sell activity by reporting period, largest moves first.
Insider transactions
| Date | Insider | Title | Transaction | Shares | Price | Held after |
|---|---|---|---|---|---|---|
| 21 Oct 2026 | Parker Harris | Co-Founder, Advisor to the CEO & Director | Derivative Exercise and Sale | -886 | $250.29 | 1,941,945 |
| 21 Oct 2026 | Parker Harris | Co-Founder, Advisor to the CEO & Director | Derivative Exercise and Retained | +899 | – | 1,941,945 |
| 21 Sep 2026 | Parker Harris | Co-Founder, Advisor to the CEO & Director | Derivative Exercise and Sale | -1,261 | $233.28 | 1,941,046 |
| 21 Sep 2026 | Parker Harris | Co-Founder, Advisor to the CEO & Director | Derivative Exercise and Retained | +1,280 | – | 1,941,046 |
| 21 Sep 2026 | Robin Washington | President, Chief Operating & Financial Officer and Director | Derivative Exercise and Sale | -908 | $233.28 | 49,750 |
| 21 Sep 2026 | Robin Washington | President, Chief Operating & Financial Officer and Director | Derivative Exercise and Retained | +923 | – | 49,750 |
| 21 Sep 2026 | Sabastian Niles | President, Chief Legal Officer & Corporate Secretary | Derivative Exercise and Sale | -1,125 | $233.28 | 19,071 |
| 21 Sep 2026 | Sabastian Niles | President, Chief Legal Officer & Corporate Secretary | Derivative Exercise and Retained | +907 | – | 19,071 |
| 21 Sep 2026 | Miguel Milano | President | Derivative Exercise and Sale | -1,001 | $233.28 | 33,759 |
| 21 Sep 2026 | Miguel Milano | President | Derivative Exercise and Retained | +1,540 | – | 33,759 |
| 17 Sep 2026 | David Kirk | Director | Open Market Acquisition | +4,176 | $239.33 | 18,748 |
| 14 Sep 2026 | Sabastian Niles | President, Chief Legal Officer & Corporate Secretary | Sale to Issuer | -8,873 | $255.65 | 18,164 |
| 14 Sep 2026 | Miguel Milano | President | Sale to Issuer | -6,535 | $255.65 | 32,219 |
| 3 Sep 2026 | Craig Conway | Independent Director | Open Market Disposition | -4,500 | $260.66 | 5,437 |
| 27 Aug 2026 | Parker Harris | Co-Founder, Advisor to the CEO & Director | Other Disposition | -16,000 | – | 1,939,766 |
| 21 Aug 2026 | Arnold Donald | Lead Independent Director | Derivative Exercise and Retained | +441 | – | 6,017 |
| 21 Aug 2026 | Craig Conway | Independent Director | Derivative Exercise and Retained | +441 | – | 9,937 |
| 21 Aug 2026 | Neelie Kroes | Independent Director | Derivative Exercise and Sale | -67 | $209.17 | 8,490 |
| 21 Aug 2026 | Neelie Kroes | Independent Director | Derivative Exercise and Retained | +374 | – | 8,490 |
| 21 Aug 2026 | Laura Alber | Independent Director | Derivative Exercise and Retained | +441 | – | 10,413 |
From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.
Short interest, by report
| Report date | Shares short | % of float | Days to cover |
|---|---|---|---|
| 15 Oct 2026 | 27,934,805 | 3.4% | 3.8 |
| 30 Sep 2026 | 32,888,398 | 4.0% | 2.6 |
| 15 Sep 2026 | 32,348,247 | 3.9% | 2.5 |
| 31 Aug 2026 | 29,211,825 | 3.5% | 1.5 |
| 14 Aug 2026 | 26,502,629 | 3.2% | 2.3 |
| 31 Jul 2026 | 29,406,370 | 3.6% | 2.2 |
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