Daily bars for up to one year, weekly bars for the 5-year view. Averages are 50/200 trading days (10/40 weeks on the 5-year view). Triangles mark past earnings reports, colored by that day’s move; ticks mark ex-dividend dates — hover either for the date. Volume is the shaded bars under the price; switch on RSI or MACD above for a full-history oscillator panel, not just today’s reading.
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Ulta Beauty stock (ULTA) sits at $541.33, down 0.89% today. The business is worth $23.15B in the market, good for #524 of 800 on our coverage list.
Over the past 52 weeks it has traded between $443.60 and $714.97, so it sits 24.3% below the top of that range. Holders are behind 2.6% over twelve months, but up 19.0% across the last three months.
Price is above the 50-day average ($532.16) but below the 200-day ($556.23); RSI is 52, and the last 30 sessions moved at roughly 30% annualized volatility.
In the quarter ended Jul 2026 the company brought in $3.04B of revenue, up 8.9% from a year earlier, with $282.01M of net profit (a 9.3% margin).
The stock changes hands at 19.7 times trailing earnings, about in line with its own five-year average of 19.6. The median for its industry group is 21.1.
17 analysts follow the stock and the average call is "buy". The mean target, $636.56, sits 17.6% over where the stock trades.
This summary is put together from the numbers on the page and updates when they do. It describes the data; it is not a forecast or a recommendation.
Composite of 3 factors below, ranked against the 800 U.S. stocks BeStock covers.
Cheaper than usual on its own 5-year P/E history scores higher.
Trading closer to its 52-week high than most peers scores higher.
17 analysts, consensus Buy.
How this is scored: each factor above is a 0–100 percentile rank against every other stock BeStock covers (or, for Wall Street, against the five-point Strong Buy–Sell scale). The overall grade is the plain average of whichever factors apply to this stock — no factor is weighted more than another. That average maps to a letter: A ≥ 85, B ≥ 70, C ≥ 50, D ≥ 30, otherwise F. Recomputed from the data on this page as prices and filings update — it describes where a stock ranks today, not a forecast, and not a BeStock recommendation to buy or sell.
ULTA is not currently one of the 10 holdings in BeStock Momentum, our rules-based momentum strategy.
Since 2020-07-06, the strategy has returned 1524.8% (321.7% for the equal-weight average of BeStock’s coverage over the same stretch). Holdings can change any trading day, not just on a fixed schedule. Backtested performance, updated weekly — not a guarantee of future results, and not a BeStock recommendation.
What Wall Street analysts and Morningstar's fair-value model expect for the stock
Wall Street’s average 12-month target is $636.56, 17.6% above today’s price, with a consensus rating of Buy. Morningstar’s fair value model puts the stock at $520.00, so shares trade 4.1% above that estimate. On earnings multiple, it sits in the 55th percentile of its own five-year valuation range (pricier than usual).
Figures are Wall Street analyst consensus and Morningstar’s independent fair-value model, sourced as noted above.
Price return over each window, from adjusted daily and weekly closes
| Indicator | Value | Signal |
|---|---|---|
| Price vs 20-day average | -1.1% | Bearish |
| Price vs 50-day average | +1.7% | Bullish |
| Price vs 200-day average | -2.7% | Bearish |
| 50-day vs 200-day | 50d below 200d | Bearish |
| RSI (14) | 52.5 | Bullish |
| MACD (12,26,9) | 4.65 | Bearish |
| Bollinger band position | 30% | Bearish |
Standard indicator readings worked out from daily closes. They describe how the price has behaved, not where it is going.
Quote as of Oct 1, 2026 11:50 am ET. Prices can lag the live tape. This is background information, not a recommendation.
Ranks are among the 800 or so U.S.-listed stocks BeStock covers, recalculated whenever prices refresh. A tile is left out when the measure does not apply, such as yield for a stock that pays no dividend.
Set against the peer table: at 19.7x earnings, ULTA looks about mid-pack against the market, and trades 7% below the 21.1x median among Specialty Retail names. The two comparisons do not always agree.
$541.33 is the latest print for ULTA, a move of -0.89% against yesterday's close of $546.17. Today's low and high so far: $540.39 and $551.96.
Equity value comes to $23.15B at the current price. By that measure it is number 524 of the 800 names in our coverage.
Buyers pay 19.7 times the last twelve months of profit (EPS $25.64). Averaged over five years the multiple has been 19.6, and today's level ranks in the 55th percentile of its own history.
The year's floor is $443.60 and the ceiling $714.97. Shares are 24.3% away from that ceiling.
Our data shows no dividend paid by Ulta Beauty over the trailing twelve months.
Of 17 analysts, 76% say buy, 18% hold and 6% sell. Price targets average $636.56, with the most cautious at $450.00 and the most optimistic at $731.00.
BeStock publishes market data and analysis for information only. Nothing here is investment advice or a solicitation to buy or sell any security, and none of it is tailored to your financial situation, goals, or risk tolerance. Quotes may be delayed and figures can contain errors; check primary sources before you trade. How we source and calculate these pages.
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