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USA TODAY TDAY

US equityMarket cap rank #3218Publishing
$6.95 −$0.11 (-1.56%)
Market open · Oct 8, 11:40 am ET · After hours $7.06 0.00%
Open$7.09
Prev close$7.06
Day range$6.95 – $7.10
Volume417.1K
Market cap$1.02B
P/E (TTM)–
Dividend yield–

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership96.2%+0.16 pts vs. prior quarter
Institutions holding252+0 vs. prior quarter
Insider trades (recent)36 buys / 14 sellsNet buying
Short interest18.48% of floatDays to cover 13.5 · as of 15 Sep 2026
Short-sale volume share32.7%5-day average of daily volume

Short-sale volume as % of daily volume

28%35%43%50%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$2.22M (8 inflow days, 12 outflow days).

Net flow by order size, last 20 sessions

−$2.5MSuper+$308.7KBig−$379.5KMid+$593.3KSmall

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 37.4% of shares outstanding.

Largest holders

  • Two Seas Capital LP9.66%
  • Apollo Global Management, Inc.8.32%
  • Alta Fundamental Advisers LLC7.38%
  • BlackRock7.21%
  • Vanguard Capital Management, LLC4.79%
  • Omega Advisors, Inc.4.30%
  • The Goldman Sachs Group, Inc.3.17%
  • D. E. Shaw & Co., L.P.3.07%

By investor type

  • Hedge Fund42.42%
  • Mutual Fund34.09%
  • VC/PE Fund8.32%
  • Public Company8.29%
  • Individual/Insider4.65%
  • Private Company2.12%
  • Government Pension Fund0.59%
  • Insurance Company0.28%

Reported short interest has risen from 12.09% to 18.48% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

HolderTypePeriodShare changeNew stake
Nuveen Asset Management LLC Insurance Company 2026/Q3 +228,013 0.3%
Bank of America Corporation Public Company 2026/Q3 +3,102,519 2.4%
Oasis Management Company Ltd. Hedge Fund 2026/Q3 +1,748,730 2.1%
Centerbook Partners LP Hedge Fund 2026/Q3 +1,589,163 1.1%
Hennessy Advisors, Inc. Mutual Fund 2026/Q3 +1,237,254 0.8%
Two Sigma Investments, LP Hedge Fund 2026/Q3 +844,312 0.9%
FMR Mutual Fund 2026/Q3 +834,269 1.3%
Vanguard Portfolio Management, LLC Mutual Fund 2026/Q3 +814,815 1.7%
D. E. Shaw & Co., L.P. Hedge Fund 2026/Q3 +673,568 3.1%
Parkwood, LLC Private Company 2026/Q3 +624,300 2.0%
Geode Capital Management, LLC Mutual Fund 2026/Q3 +539,185 2.5%
Empyrean Capital Partners, LP Hedge Fund 2026/Q3 +500,000 0.3%
PlusTick Management LLC Hedge Fund 2026/Q3 +400,000 0.3%
BlackRock Mutual Fund 2026/Q3 +331,386 7.2%
OP Varainhoito Oy Mutual Fund 2026/Q3 +296,610 0.2%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

DateInsiderTitleTransactionSharesPriceHeld after
29 Sep 2026 John Louis Independent Director Other Acquisition +4,769 – 683,228
10 Aug 2026 Michael Reed Chairperson & CEO Other Derivative Acquisition +383,771 – 383,771
10 Aug 2026 Trisha Gosser Senior Vice President - Finance & Investor Relations Other Derivative Acquisition +87,719 – 87,719
10 Aug 2026 Cindy Gallagher Controller, Chief Accounting Officer & Principal Accounting Officer Other Derivative Acquisition +51,169 – 51,169
5 Aug 2026 Michael Reed Chairperson & CEO Derivative Exercise and Sale -119,091 $8.66 3,170,931
5 Aug 2026 Michael Reed Chairperson & CEO Derivative Exercise and Retained +114,192 – 3,170,931
5 Aug 2026 Trisha Gosser Senior Vice President - Finance & Investor Relations Derivative Exercise and Sale -12,791 $8.66 153,588
5 Aug 2026 Trisha Gosser Senior Vice President - Finance & Investor Relations Derivative Exercise and Retained +27,178 – 153,588
5 Aug 2026 Cindy Gallagher Controller, Chief Accounting Officer & Principal Accounting Officer Derivative Exercise and Sale -5,619 $8.66 126,890
5 Aug 2026 Cindy Gallagher Controller, Chief Accounting Officer & Principal Accounting Officer Derivative Exercise and Retained +13,043 – 126,890
29 Jun 2026 John Louis Independent Director Other Acquisition +3,508 – 691,930
1 Jun 2026 Theodore Janulis Independent Director Other Acquisition +16,046 – 284,392
1 Jun 2026 Kevin Sheehan Lead Independent Director Other Acquisition +16,046 – 239,392
1 Jun 2026 Barbara Wall Director Other Acquisition +16,046 – 443,985
1 Jun 2026 John Louis Independent Director Other Acquisition +16,046 – 688,422
1 Jun 2026 Debra Sandler Independent Director Other Acquisition +16,046 – 276,087
1 Jun 2026 Amy Reinhard Independent Director Other Acquisition +16,046 – 186,319
1 Jun 2026 Maha Al-Emam Director Other Acquisition +16,046 – 82,726
30 Mar 2026 John Louis Independent Director Other Acquisition +4,255 – 672,376
23 Mar 2026 Michael Reed Chairperson & CEO Sale to Issuer -139,481 $6.70 3,056,739

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 27,136,550 18.5% 13.5
31 Aug 2026 25,541,818 17.4% 9.0
14 Aug 2026 20,785,028 14.2% 6.2
31 Jul 2026 19,547,191 13.3% 12.6
15 Jul 2026 19,420,374 13.2% 15.1
30 Jun 2026 17,737,233 12.1% 10.5

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