Daily bars for up to one year, weekly bars for the 5-year view. Averages are 50/200 trading days (10/40 weeks on the 5-year view). Triangles mark past earnings reports, colored by that day’s move; ticks mark ex-dividend dates — hover either for the date. Volume is the shaded bars under the price; switch on RSI or MACD above for a full-history oscillator panel, not just today’s reading.
Reader sentiment, not investment advice. One vote per visitor; click again to change it.
LUV is priced at $41.78 right now, up 0.34% on the session. That puts its market value at $20.44B, 570th largest among the 800 stocks we cover.
The 52-week range is $28.75 to $54.38. Today's price is about 51% of the way from the low to the high. Holders are ahead 31.7% over twelve months, but down 16.8% across the last three months.
On the chart it has slipped under both the 50-day ($42.26) and 200-day ($43.15) moving averages; RSI is 53, and the last 30 sessions moved at roughly 29% annualized volatility.
For the quarter ended Jun 2026 it reported $8.43B in revenue, up 16.4% from a year earlier, with $233.00M of net profit (a 2.8% margin).
Buyers are paying 26.1 times trailing earnings. The median for its industry group is 10.9.
14 analysts follow the stock and the average call is "buy". The mean target, $52.50, sits 25.7% over where the stock trades.
This summary is put together from the numbers on the page and updates when they do. It describes the data; it is not a forecast or a recommendation.
Composite of 4 factors below, ranked against the 800 U.S. stocks BeStock covers.
Cheaper than usual on its own 5-year P/E history scores higher.
Higher trailing yield than most of BeStock’s coverage scores higher.
Trading closer to its 52-week high than most peers scores higher.
14 analysts, consensus Buy.
How this is scored: each factor above is a 0–100 percentile rank against every other stock BeStock covers (or, for Wall Street, against the five-point Strong Buy–Sell scale). The overall grade is the plain average of whichever factors apply to this stock — no factor is weighted more than another. That average maps to a letter: A ≥ 85, B ≥ 70, C ≥ 50, D ≥ 30, otherwise F. Recomputed from the data on this page as prices and filings update — it describes where a stock ranks today, not a forecast, and not a BeStock recommendation to buy or sell.
LUV is not currently one of the 10 holdings in BeStock Momentum, our rules-based momentum strategy.
Since 2020-07-06, the strategy has returned 1524.8% (321.7% for the equal-weight average of BeStock’s coverage over the same stretch). Holdings can change any trading day, not just on a fixed schedule. Backtested performance, updated weekly — not a guarantee of future results, and not a BeStock recommendation.
What Wall Street analysts and Morningstar's fair-value model expect for the stock
Wall Street’s average 12-month target is $52.50, 25.7% above today’s price, with a consensus rating of Buy. Morningstar’s fair value model puts the stock at $35.20, so shares trade 18.7% above that estimate. On earnings multiple, it sits in the 21st percentile of its own five-year valuation range (cheaper than usual).
Figures are Wall Street analyst consensus and Morningstar’s independent fair-value model, sourced as noted above.
Price return over each window, from adjusted daily and weekly closes
| Indicator | Value | Signal |
|---|---|---|
| Price vs 20-day average | +3.6% | Bullish |
| Price vs 50-day average | -1.1% | Bearish |
| Price vs 200-day average | -3.2% | Bearish |
| 50-day vs 200-day | 50d below 200d | Bearish |
| RSI (14) | 52.6 | Bullish |
| MACD (12,26,9) | 0.14 | Bullish |
| Bollinger band position | 75% | Bullish |
Standard indicator readings worked out from daily closes. They describe how the price has behaved, not where it is going.
Quote as of Oct 1, 2026 11:50 am ET. Prices can lag the live tape. This is background information, not a recommendation.
Ranks are among the 800 or so U.S.-listed stocks BeStock covers, recalculated whenever prices refresh. A tile is left out when the measure does not apply, such as yield for a stock that pays no dividend.
Set against the peer table: at 26.1x earnings, LUV looks expensive against the market, and trades 140% above the 10.9x median among Airlines names. The two comparisons do not always agree.
$41.78 is the latest print for LUV, a move of +0.34% against yesterday's close of $41.64. Today's low and high so far: $41.36 and $41.92.
Equity value comes to $20.44B at the current price. By that measure it is number 570 of the 800 names in our coverage.
Buyers pay 26.1 times the last twelve months of profit (EPS $0.79).
The year's floor is $28.75 and the ceiling $54.38. Shares are 23.2% away from that ceiling.
It does. Payouts over the past twelve months work out to a 1.72% yield; the latest ex-dividend date was September 3, 2026.
Of 14 analysts, 50% say buy, 36% hold and 14% sell. Price targets average $52.50, with the most cautious at $45.00 and the most optimistic at $65.00.
BeStock publishes market data and analysis for information only. Nothing here is investment advice or a solicitation to buy or sell any security, and none of it is tailored to your financial situation, goals, or risk tolerance. Quotes may be delayed and figures can contain errors; check primary sources before you trade. How we source and calculate these pages.
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