Stocks › Household & Personal Products › HNST

The Honest HNST

US equityMarket cap rank #3706Household & Personal Products

$4.93 +$0.00 (+0.09%)

Market open · Oct 8, 10:50 am ET · After hours $4.96 +0.57%

Open$4.92

Prev close$4.93

Day range$4.86 – $4.95

Volume202.8K

Market cap$529.36M

P/E (TTM)–

Dividend yield–

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership48.5%+0.56 pts vs. prior quarter

Institutions holding176+1 vs. prior quarter

Insider trades (recent)20 buys / 30 sellsNet selling

Short interest9.94% of floatDays to cover 5.2 · as of 15 Sep 2026

Short-sale volume share23.4%5-day average of daily volume

Short-sale volume as % of daily volume

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$4.09M (5 inflow days, 15 outflow days).

Net flow by order size, last 20 sessions

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 22.2% of shares outstanding.

Largest holders

BlackRock6.54%
Vanguard Capital Management, LLC4.55%
MAK Capital One, LLC4.45%
Jessica Alba3.96%
ArrowMark Colorado Holdings, LLC2.73%
Geode Capital Management, LLC2.41%
State Street Global Advisors1.95%
Dimensional Fund Advisors1.67%

By investor type

Mutual Fund31.87%
Hedge Fund11.67%
Individual/Insider9.95%
Public Company2.22%
Private Company1.97%
Family Office/Trust0.42%
Insurance Company0.24%
Government Pension Fund0.11%

Reported short interest has risen from 9.44% to 9.94% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

Holder	Type	Period	Share change	New stake
Etienne von Kunssberg	Individual/Insider	2026/Q3	+383,517	0.4%
Carla Vernon	Individual/Insider	2026/Q3	+110,903	1.4%
Nuveen Asset Management LLC	Insurance Company	2026/Q3	+252,753	0.2%
American Century Investment Management	Mutual Fund	2026/Q3	+1,475,201	1.5%
Knights of Columbus Asset Advisors LLC	Mutual Fund	2026/Q3	+518,485	0.5%
BlackRock	Mutual Fund	2026/Q3	+451,072	6.5%
Tudor Investment Corporation	Hedge Fund	2026/Q3	+426,524	0.9%
ArrowMark Colorado Holdings, LLC	Mutual Fund	2026/Q3	+375,000	2.7%
Jane Street Group, LLC	Private Company	2026/Q3	+368,632	1.4%
The Goldman Sachs Group, Inc.	Public Company	2026/Q3	+283,998	0.4%
Dimensional Fund Advisors	Mutual Fund	2026/Q3	+255,045	1.7%
Morgan Stanley	Public Company	2026/Q3	+203,200	0.4%
Columbia Management Investment Advisers, LLC	Mutual Fund	2026/Q3	+195,300	1.5%
State Street Global Advisors	Mutual Fund	2026/Q3	+194,793	1.9%
JPMorgan Chase & Co.	Public Company	2026/Q3	+191,895	0.2%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

Date	Insider	Title	Transaction	Shares	Price	Held after
13 Sep 2026	Thomas Sternweis	Senior Vice President, Strategy & Enterprise Development	Open Market Disposition	-25,000	$5.48	115,963
20 Aug 2026	Etienne von Kunssberg	Senior Vice President of Supply Chain	Open Market Disposition	-7,195	$5.01	383,517
19 Aug 2026	Thomas Sternweis	Senior Vice President, Strategy & Enterprise Development	Open Market Disposition	-6,403	$4.99	140,963
19 Aug 2026	Brendan Sheehey	General Counsel	Other Acquisition	+105,799	–	436,214
19 Aug 2026	Brendan Sheehey	General Counsel	Open Market Disposition	-9,664	$4.99	375,809
19 Aug 2026	Carla Vernon	Chief Executive Officer	Other Acquisition	+362,068	–	2,723,736
19 Aug 2026	Carla Vernon	Chief Executive Officer	Open Market Disposition	-117,893	$4.99	1,466,890
19 Aug 2026	Carla Vernon	Chief Executive Officer	Other Derivative Acquisition	+362,068	–	362,068
19 Aug 2026	Jonathan Mayle	Senior Vice President of Customer Sales	Other Acquisition	+105,799	–	452,450
19 Aug 2026	Jonathan Mayle	Senior Vice President of Customer Sales	Open Market Disposition	-6,161	$4.99	17,343
19 Aug 2026	Dorria Ball	Chief Human Resources Officer	Open Market Disposition	-6,812	$4.99	99,530
19 Aug 2026	Etienne von Kunssberg	Senior Vice President of Supply Chain	Other Acquisition	+105,799	–	383,517
19 Aug 2026	Curtiss Bruce	Chief Financial Officer	Open Market Disposition	-3,129	$4.99	47,602
10 Aug 2026	Andrea Turner	Independent Director	Open Market Disposition	-64,295	$5.30	159,469
9 Aug 2026	Jonathan Mayle	Senior Vice President of Customer Sales	Open Market Disposition	-79,000	$5.22	873
20 May 2026	Katherine Bayne	Independent Director	Other Acquisition	+41,970	–	62,655
20 May 2026	James White	Chairperson	Other Acquisition	+41,970	–	41,970
20 May 2026	John Hartung	Director	Other Acquisition	+41,970	–	64,034
20 May 2026	Susan Gentile	Independent Director	Other Acquisition	+41,970	–	63,345
20 May 2026	Jessica Warren	Founder, Chief Creative Officer & Director	Other Acquisition	+41,970	–	41,970

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report date	Shares short	% of float	Days to cover
15 Sep 2026	10,662,535	9.9%	5.2
31 Aug 2026	10,729,418	10.0%	4.6
14 Aug 2026	9,732,693	9.1%	2.1
31 Jul 2026	9,800,196	8.9%	8.6
15 Jul 2026	9,513,713	8.6%	7.9
30 Jun 2026	10,393,546	9.4%	7.3

Discussion

No comments yet — be the first to weigh in on HNST.