D-MARKET Electronic Services & Trading HEPS

Ender Ozgun has served as Chief Commercial Officer (CCO) since May 2023. From July 2021 to October 2023, he served as Chief Marketing Officer (CMO). From May 2023 to October 2023, he held the dual roles of CMO and CCO. Prior to joining Hepsiburada in July 2021, Mr. Ozgun worked in various positions at Vodafone Turkiye, most recently as Corporate Sales Director, where his work focused on digital transformation, growth and value management, and segment strategies. He began his business career in 2005 at Procter & Gamble, where he held various managerial roles in the marketing department and focused on brand management, customer understanding, and communications strategy and execution. Mr. Ozgun holds an MBA in Brand Management and Marketing Strategies from Bahcesehir University in Istanbul and degrees in Industrial Engineering and Civil Engineering from Bosphorus University in Istanbul.

Yuri Didenko joined our board of directors in January 2025 as Deputy Chairman. Mr. Didenko joined Kaspi as a member of the founding management team in 2007 and currently serves as Vice Chairman of the Management Board, responsible for capital markets and treasury. Mr. Didenko has extensive experience in investment and financial analysis. Prior to joining Kaspi, Mr. Didenko was a director of investments at Baring Vostok Capital Partners. Mr. Didenko graduated from the Kyiv National Economic University with a degree in finance and is a CFA charter holder. Mr. Didenko also graduated from the Harvard Business School GMP program (class of 2015).

Pavel Mironov joined our board of directors in January 2025. Mr. Mironov joined Kaspi as a member of the founding management team in 2008 and currently serves as Deputy Chairman of the Management Board, responsible for Kaspi's daily operations. Mr. Mironov has extensive experience in technology. Prior to joining Kaspi, he worked at Tieto, a European IT and software company, and covered projects in Russia, Georgia, Kazakhstan and other CIS countries. Mr. Mironov graduated from the Moscow Institute of Electronics and Mathematics of the Higher School of Economics with a degree in computer science. Mr. Mironov also graduated from the Harvard Business School GMP program (class of 2015).

Tayfun Bayazit has been a member of our board of directors since July 2021 as an independent board member. Mr. Bayazit started his banking career at Citibank in 1983. He subsequently worked in executive positions within Cukurova Group for 13 consecutive years (Yapi Kredi as Senior EVP and Executive Committee Member, Interbank as CEO, Banque de Commerce et de Placements S.A. Switzerland as President and CEO). In 1999, he was appointed as Vice Chairman of Dogan Holding and an Executive Director of Disbank. In 2001, he assumed the CEO position at Disbank. In 2003, he was also appointed Chairman and was requested to remain as CEO of Fortis Turkiye and the region in July 2005 after its acquisition. Subsequently, he was elected as Chairman of Fortis in 2006. Mr. Bayazit came back to Yapi Kredi in 2007 (at which time Yapi Kredi was owned by a joint venture of the UniCredit and the Koc Group) as CEO and two years later he was elected as Chairman. He served as Chairman of all Yapi Kredi subsidiaries including Yapi Kredi Sigorta (property and casualty insurance) and Yapi Kredi Emeklilik (private pension and life) for four years. Yapi Kredi was the fourth largest high street bank in Turkiye with subsidiaries in the Netherlands, Bahrain and Russia, actively involved in mortgage lending among other individual banking activities with a strong digital focus. Mr. Bayazit left Yapi Kredi in August 2011 to set up his own firm Bayazit Consulting Services. He was then elected as the Country Chairman for MarshMcLennan Group, Turkiye in September 2012 and currently serves as the Chairman for Polisan Holding, and is a member of the board of directors of Zorlu Holding and Boyner Holding. He is an independent board member at Adel Kalemcilik. He serves on the audit committees of Sabanci Holding and Borusan Boru. He is a member of TUSIAD (Turkish Industrialists and Businessmen Association) High Advisory Board and takes an active role in other non-governmental organizations such as the World Resources Institute, Corporate Governance Association of Turkiye. He is a member of the board of trustees of Bosphorus University and Turkish Education Volunteers Foundation. Mr. Bayazit holds a BS degree in Mechanical Engineering (1980) and a Master of Business Administration from Columbia University, New York (Finance and International Business - 1983).

Tengiz Mosidze joined our board of directors in January 2025. Mr. Mosidze joined Kaspi as a member of the founding management team in 2008 and currently serves as the Deputy Chairman of the Management Board and the Chief Financial Officer. Mr. Mosidze has extensive experience in the area of finance. Prior to joining Kaspi, Mr. Mosidze worked at Ernst & Young as a financial manager for the Caucasus and Central Asia region. Prior to that, Mr. Mosidze was part of the World Bank team responsible for the development of microfinance organizations in Georgia. Mr. Mosidze received a bachelor's degree and a master's degree in finance from the European School of Management (Georgia). Mr. Mosidze also graduated from the Harvard Business School GMP program (class of 2013).

Hakan Karadogan has served as Chief Executive Officer of Logistics since March 2024. Prior to joining Hepsiburada, Hakan Karadogan was the General Manager of Amazon Turkiye's Operations during which he, among other things, led the launch of Amazon's Turkiye Operations in 2018. Mr. Karadogan also has 22 years of management experience from General Electric and its predecessors, where he held various management roles in the fields of engineering, manufacturing, supply-chain and business management. During his time at General Electric, he worked in China for six years as Product Line General Manager as well as held the role as Global Leader of Power Transformers Product Line overseeing its twelve factories worldwide. Mr. Karadogan has a Bachelor's degree in Electrical Engineering from Istanbul Technical University and completed leadership programs at Harvard Business School and INSEAD.

Alexey Shevenkov has served as Chief Technology Officer (CTO) since December 2021. Mr. Shevenkov has significant experience having spent 16 years at Yandex, a leading Russian technology company, most recently as CTO of Yandex.Market, the group's flagship online marketplace. He joined Yandex as a software developer in 2005 and went on to become head of software engineering in 2009, before assuming the role of CTO of Yandex.Market in 2016. He had overseen and participated in the launch of several e-commerce services at Yandex including Yandex.Market, Yandex.Uslugi, Yandex.Delivery, and Beru. Prior to Yandex, Mr. Shevenkov worked at Luxoft as a software developer. Mr. Shevenkov holds a Master's degree from Bauman Moscow State Technical University.

Mikheil Lomtadze joined our board of directors in January 2025 as Chairman. He is the co-founder of Kaspi and has been with Kaspi since its inception. He currently serves as the Chairman of the Management Board, the Chief Executive Officer and a member of the board of directors of Kaspi. Prior to joining Kaspi in 2007, Mr. Lomtadze was a partner at Baring Vostok Capital Partners. From 1995 to 2000, Mr. Lomtadze founded and developed GCG Audit, a strategy consulting and auditing firm in Georgia, which later became part of the Ernst & Young global network. From 2018 to 2022, Mr. Lomtadze was named as the best CEO in Kazakhstan by members of the Kazakhstan Growth Forum. He was also named as the best CEO in Kazakhstan according to the survey carried out by Forbes and PricewaterhouseCoopers from 2017 to 2022. Mr. Lomtadze received a bachelor's degree from the European School of Management (Georgia) and holds an MBA degree from Harvard Business School (class of 2002). Mr. Lomtadze is currently a member of the Harvard Business School's Middle East & North Africa Advisory Board.

Gunes Akman Ozcan has served as the General Counsel and Secretary of the Board of Directors since January 2024, the Head of Corporate Governance and Securities since July 2022, and Compliance since August 2023. From 2016 to 2019, she served at the Office of the General Counsel of the EBRD, London on project finance in EMEA and CIS countries. From 2009 to 2015, she practiced technology, corporate, M&A and PPP laws, at HBU, a Chambers & Partners Tier 1 attorney partnership in Istanbul. In 2008, she worked for the ICC arbitrator Jean Willems, in Paris. Ms. Akman Ozcan holds an LL.M. from Stanford Law School on Corporate Governance, a Master II on French Corporate and Business Administration Laws from Universite d'Angers and a Law degree from University of Galatasaray. She is a Jean Monnet Scholar awarded by the European Commission and an awardee of the Stanford Law School delegate stipend for the World Bank's Law, Justice and Development week in Washington DC. She is admitted to the New York State Bar, the State Bar of California and the Istanbul Bar.

Dr. Stefan Gross-Selbeck joined our board of directors in January 2023 as an independent board member. He has over twenty years of experience in senior leadership roles including as a CEO and held a number of board memberships. Dr. Gross-Selbeck was a Senior Partner and Managing Director of the Boston Consulting Group until March 2024. Since January 2023 he has been serving as Global Topic Leader Climate Technologies at BCG. He previously served as the Global Managing Partner of BCG Digital Ventures, the corporate venture arm of Boston Consulting Group and as Managing Partner for their European operations. Prior to joining BCG Digital Ventures in 2014, Dr. Gross-Selbeck served as CEO of New Work SE (formerly known as XING AG), a leading social network for professionals in Europe, between 2009-2013. He also had different management roles at eBay, ProSiebenSat1 and Boston Consulting Group GmbH. Dr. Gross-Selbeck is a member of the advisory boards of the German Startup Association and several ventures built by BCG Digital Ventures. He also serves on the board of directors of Woltair s.r.o. Dr. Gross-Selbeck holds an MBA from INSEAD and has a PhD in law from University of Konstanz, Germany. He studied law and economics at the Universities of Freiburg, Lausanne, Montpellier and Cologne.

Ahmet Fadil Ashaboglu joined our board of directors in May 2022 as an independent board member. He began his career as a Research Assistant at MIT in 1994, followed by various positions in capital markets within UBS Warburg, New York (1996-1999). After serving as a management consultant at McKinsey & Company, New York (1999-2003), Ahmet Fadil Ashaboglu moved back to Turkiye and joined Koc Holding as Finance Group Coordinator in 2003. He was appointed as Group Chief Financial Officer at Koc Holding in 2006 and served in that position until April 2022. Ahmet Fadil Ashaboglu is currently a board member of various public and private companies including Yapi Kredi Bank, Koc Financial Services, Eczacibasi Holding and Sirena Marine. Ahmet Fadil Ashaboglu holds a BSc degree from Tufts University and a Master of Science degree from Massachusetts Institute of Technology (MIT), both in Mechanical Engineering.

Sandro Berdzenishvili joined our board of directors in January 2025. Mr. Berdzenishvili is the Head of the Kaspi Pay. Mr. Berdzenishvili joined Kaspi in 2014. Prior to that, he worked as Head of Business Development in Universal Card Corporation (Georgia). Mr. Berdzenishvili received an MBA from the Free University of Tbilisi Business School in 2010 (Georgia). He also graduated from the Harvard Business School GMP program (class of 2024).

Mehmet Seckin Koseoglu has served as Chief Financial Officer (CFO) since January 2024. From February 2023 to January 2024, he served as Vice President responsible for Strategic Finance at Hepsiburada. Prior to joining Hepsiburada, he held leadership roles in finance at pharmaceutical and FMCG companies including AMGEN MEA, AMGEN Turkey, Danone and P&G, where he played a key role in driving revenue and profit across diverse international markets covering Middle East, Africa, Eastern Europe & Turkiye. He has a track record of turning around underperforming businesses and increasing enterprise value by cost optimization and organizational transformation. Mr. Koseoglu has a Bachelor's degree in Mechanical Engineering from Istanbul Technical University and holds a Master of Business Administration, with honors, from Koc University.

Nilhan Gokcetekin (referred to herein as Nilhan Onal) has been the Chief Executive Officer (CEO) of Hepsiburada since January 2023. Prior to Hepsiburada, she held multiple leadership roles in Amazon such as consumer electronics, insurance, shipping, apparel and footwear. During the ten years before she started her career at Amazon, Ms. Onal held important and diverse senior management roles at Procter & Gamble in many categories and geographies, from food and electricals to home care products. Among many recognitions, in 2021, she was also named among the top Turkish executives in Global Turks par excellence conducted by Heidrick and Struggles. Nilhan Onal has been recognized on the 2023 Heroes Women Role Model 100 Executive List presented by INvolve. Mrs. Onal holds a Pre-Master of Business Administration from Bogazici University in Marketing and Finance and holds a degree in Political Science and International Relations from Bogazici University. She also completed the Advanced Management Program at Harvard Business School.