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Booking Holdings BKNG

US equityMarket cap rank #131Travel Services
$156.58
+$0.68 (+0.44%)
Market open · Sep 24, 1:10 pm ET
After hours $156.09 +0.12%
Open$157.29
Prev close$155.90
Day range$155.38 – $159.25
Volume3.74M
Market cap$117.65B
P/E (TTM)17.4
Dividend yield1.03%

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership98.7%+0.51 pts vs. prior quarter
Institutions holding2,467-13 vs. prior quarter
Insider trades (recent)12 buys / 8 sellsNet buying
Short interest2.68% of floatDays to cover 4.3 · as of 31 Aug 2026
Short-sale volume share11.5%5-day average of daily volume

Short-sale volume as % of daily volume

6%10%14%18%Aug '26Sep '26Sep '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$93.60M (8 inflow days, 12 outflow days).

Largest holders

  • BlackRock8.70%
  • Vanguard Capital Management, LLC7.33%
  • State Street Global Advisors4.66%
  • Capital Research4.25%
  • T. Rowe Price Group, Inc.3.54%

By investor type

  • Mutual Fund83.41%
  • Public Company3.75%
  • Hedge Fund3.24%
  • Government Pension Fund2.74%
  • Private Company2.43%
  • Sovereign Wealth Fund1.74%
  • Insurance Company0.46%
  • Family Office/Trust0.34%
Institutional holders2,467
Institutional ownership98.7%

Insider activity

Total transactions19
Bought12
Sold8

Short interest

Report dateShares short% of floatDays to cover
31 Aug 2026 20,152,864 2.7% 4.3
14 Aug 2026 21,243,813 2.8% 3.6
31 Jul 2026 23,687,573 3.1% 4.1
15 Jul 2026 22,805,449 2.9% 3.6
30 Jun 2026 29,767,945 3.8% 3.0
15 Jun 2026 25,289,823 3.3% 3.5
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