Daily bars for up to one year, weekly bars for the 5-year view. Averages are 50/200 trading days (10/40 weeks on the 5-year view).
BKNG last changed hands at $156.77 (up 0.56%). At $117.79B, Booking Holdings is ranked #131 by size among the 300 stocks on BeStock.
It is close to the bottom of its 52-week range ($149.40 to $222.95), 29.7% under the high. Holders are behind 28.4% over twelve months, and down 13.3% across the last three months.
On the chart it has slipped under both the 50-day ($191.82) and 200-day ($183.53) moving averages; RSI is 22, which some call oversold, and the last 30 sessions moved at roughly 34% annualized volatility.
Revenue for the quarter ended Jun 2026 was $7.35B, up 8.1% from a year earlier, with $1.95B of net profit (a 25.5% margin).
Buyers are paying 17.4 times trailing earnings, 70% below its five-year average of 58.7. The median for its industry group is 23.7.
27 analysts follow the stock and the average call is "buy". The mean target, $237.42, sits 51.4% over where the stock trades.
This summary is put together from the numbers on the page and updates when they do. It describes the data; it is not a forecast or a recommendation.
Booking Holdings owns Booking.com, Priceline, Agoda, Kayak and OpenTable, and takes a cut of hotel, flight and restaurant bookings.
What tends to move it. Room nights booked, European travel demand and marketing costs are the main measures. It buys back a lot of stock.
Written by hand by the BeStock desk and revised when a business changes. See how we work. Spot something out of date? Tell us.
Price return over each window, from adjusted daily and weekly closes
| Indicator | Value | Signal |
|---|---|---|
| Price vs 20-day average | -14.0% | Bearish |
| Price vs 50-day average | -18.3% | Bearish |
| Price vs 200-day average | -14.6% | Bearish |
| 50-day vs 200-day | 50d above 200d | Bullish |
| RSI (14) | 22.3 | Neutral |
| MACD (12,26,9) | -9.48 | Bearish |
| Bollinger band position | 9% | Bearish |
Standard indicator readings worked out from daily closes. They describe how the price has behaved, not where it is going.
Quote as of Sep 24, 2026 2:00 pm ET. Prices can lag the live tape. This is background information, not a recommendation.
Ranks are among the 300 or so U.S.-listed stocks BeStock covers, recalculated whenever prices refresh. A row is left out when the measure does not apply, such as yield for a stock that pays no dividend.
Latest reported quarter: Q2, ended Jun 2026
"Implied move" is the size of move the options market was pricing ahead of the report. Move is the stock’s change on the first session after the release.
Multiples measured against the stock's own five-year history
Near the bottom of its 5-year range · 0th percentile, 5-year average 58.7x
#1489 of 2975 stocks by PE (1 = cheapest)
Above its usual level · 62nd percentile, 5-year average -24.2x
Near the bottom of its 5-year range · 2nd percentile, 5-year average 6.5x
#3748 of 5141 stocks by PS (1 = cheapest)
Dashed line is the 5-year average; the shaded band is one standard deviation either side.
Who holds it, who is betting against it, and where the big money is moving
Net of large-order buying minus selling, in USD. Over this window: −$93.60M (8 inflow days, 12 outflow days).
$156.77 is the latest print for BKNG, a move of +0.56% against yesterday's close of $155.90. Today's low and high so far: $155.38 and $159.25.
Equity value comes to $117.79B at the current price. By that measure it is number 131 of the 300 names in our coverage.
Buyers pay 17.4 times the last twelve months of profit (EPS $6.62). Averaged over five years the multiple has been 58.7, and today's level ranks in the 0th percentile of its own history.
The year's floor is $149.40 and the ceiling $222.95. Shares are 29.7% away from that ceiling.
It does. Payouts over the past twelve months work out to a 1.03% yield; the latest ex-dividend date was September 11, 2026.
Of 27 analysts, 81% say buy, 19% hold and 0% sell. Price targets average $237.42, with the most cautious at $188.00 and the most optimistic at $274.00.
Booking Holdings owns Booking.com, Priceline, Agoda, Kayak and OpenTable, and takes a cut of hotel, flight and restaurant bookings.
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