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Bread Financial BFH

US equityMarket cap rank #2304Digital Payment
$98.90 +$0.85 (+0.87%)
Pre-market · Oct 6, 7:30 am ET · After hours $98.90 0.00%
Open$97.88
Prev close$98.05
Day range$96.15 – $100.16
Volume417.8K
Market cap$3.80B
P/E (TTM)7.7
Dividend yield0.91%

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership104.9%+0.56 pts vs. prior quarter
Institutions holding495-2 vs. prior quarter
Insider trades (recent)35 buys / 13 sellsNet buying
Short interest7.26% of floatDays to cover 5.6 · as of 15 Sep 2026
Short-sale volume share19.6%5-day average of daily volume

Short-sale volume as % of daily volume

9%20%32%43%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$8.38M (5 inflow days, 15 outflow days).

The five largest holders on file together own 34.9% of shares outstanding.

Largest holders

  • BlackRock10.12%
  • Dimensional Fund Advisors8.05%
  • Vanguard Portfolio Management, LLC6.82%
  • Vanguard Capital Management, LLC5.27%
  • American Century Investment Management4.66%
  • State Street Global Advisors4.38%
  • Turtle Creek Asset Management Inc.3.41%
  • Pacific Investment Management Company LLC3.17%

By investor type

  • Mutual Fund90.62%
  • Hedge Fund4.88%
  • Public Company4.41%
  • Government Pension Fund1.79%
  • Individual/Insider1.71%
  • Private Company1.30%
  • VC/PE Fund0.74%
  • Insurance Company0.57%

Reported short interest has risen from 6.96% to 7.26% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 2,788,626 7.3% 5.6
31 Aug 2026 3,092,605 8.0% 7.5
14 Aug 2026 2,698,580 7.0% 7.1
31 Jul 2026 2,758,377 7.2% 3.7
15 Jul 2026 2,897,085 7.2% 4.4
30 Jun 2026 2,811,844 7.0% 3.4

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