Who holds it, who is betting against it, and where the big money is moving
Net of large-order buying minus selling, in USD. Over this window: −$2.68M (4 inflow days, 16 outflow days).
Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.
The five largest holders on file together own 94.6% of shares outstanding.
Reported short interest has risen from 6.81% to 6.97% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).
| Holder | Type | Period | Share change | New stake |
|---|---|---|---|---|
| Michael Romanko | Individual/Insider | 2026/Q3 | +127,849 | 0.2% |
| Royce & Associates, LP | Mutual Fund | 2026/Q3 | +2,572,250 | 0.9% |
| J.P. Morgan Asset Management, Inc. | Mutual Fund | 2026/Q3 | +1,065,953 | 0.9% |
| Dimensional Fund Advisors | Mutual Fund | 2026/Q3 | +961,648 | 3.9% |
| Castleknight Management LP | Hedge Fund | 2026/Q3 | +892,500 | 0.4% |
| ExodusPoint Capital Management, LP | Hedge Fund | 2026/Q3 | +542,713 | 0.2% |
| Vanguard Capital Management, LLC | Mutual Fund | 2026/Q3 | +394,392 | 1.5% |
| Long Focus Capital Management LLC | Hedge Fund | 2026/Q3 | +360,999 | 2.9% |
| Susquehanna International Group, LLP | Private Company | 2026/Q3 | +347,801 | 0.1% |
| Union Square Park Capital Management, LLC | Hedge Fund | 2026/Q3 | +275,000 | 0.1% |
| Picton Mahoney Asset Management | Mutual Fund | 2026/Q3 | +269,835 | 0.1% |
| Squarepoint OPS LLC | Hedge Fund | 2026/Q3 | +265,674 | 0.1% |
| The Goldman Sachs Group, Inc. | Public Company | 2026/Q3 | +261,973 | 0.5% |
| Wells Fargo & Company | Public Company | 2026/Q3 | +233,722 | 0.1% |
| Hillsdale Investment Management Inc. | Mutual Fund | 2026/Q3 | +231,700 | 0.6% |
Institutional buy/sell activity by reporting period, largest moves first.
| Date | Insider | Title | Transaction | Shares | Price | Held after |
|---|---|---|---|---|---|---|
| 21 Sep 2026 | Joel Anderson | Chief Executive Officer | Other Disposition | -705,000 | $2.37 | 4,812,356 |
| 3 Sep 2026 | Sabrina Simmons | Independent Director | Sale to Issuer | -119,445 | $2.52 | 488,565 |
| 3 Sep 2026 | Patrick Venezia | Chief Revenue Officer | Sale to Issuer | -14,948 | $2.52 | 58,553 |
| 3 Sep 2026 | Michael Romanko | Chief Customer & Product Officer | Sale to Issuer | -90,138 | $2.52 | 446,842 |
| 3 Sep 2026 | Giovanni Insana | Chief Legal & Human Resources Officer | Sale to Issuer | -10,688 | $2.52 | 386,659 |
| 31 Jul 2026 | Jeffrey Naylor | Independent Director | Initial Statement of Beneficial | +0 | – | 25,000 |
| 8 Jul 2026 | Holly May | Chief Human Resources Officer | Open Market Disposition | -200,000 | $2.54 | 1,649 |
| 7 Jul 2026 | Holly May | Chief Human Resources Officer | Intent to Sell (Form 144) | -150,000 | $2.55 | – |
| 7 Jul 2026 | Holly May | Chief Human Resources Officer | Open Market Disposition | -250,000 | $2.55 | 201,649 |
| 6 Jul 2026 | Holly May | Chief Human Resources Officer | Intent to Sell (Form 144) | -100,000 | $2.55 | – |
| 29 Jun 2026 | Cameron Breitner | Director | Other Acquisition | +60,662 | – | 60,662 |
| 29 Jun 2026 | Glenn Murphy | Executive Chairperson | Other Acquisition | +60,662 | – | 393,995 |
| 29 Jun 2026 | Gary Briggs | Independent Director | Other Acquisition | +60,662 | – | 60,662 |
| 29 Jun 2026 | R. Mohan | Lead Independent Director | Other Acquisition | +60,662 | – | 60,662 |
| 29 Jun 2026 | Iris Yen | Independent Director | Other Acquisition | +60,662 | – | 60,662 |
| 17 May 2026 | Patrick Venezia | Chief Revenue Officer | Sale to Issuer | -26,120 | $2.50 | 372,712 |
| 30 Apr 2026 | Joel Anderson | Chief Executive Officer | Other Acquisition | +2,861 | $2.45 | 4,812,356 |
| 14 Apr 2026 | Holly May | Chief Human Resources Officer | Sale to Issuer | -181,952 | $2.80 | 451,649 |
| 14 Apr 2026 | Giovanni Insana | Chief Legal & Human Resources Officer | Sale to Issuer | -22,308 | $2.80 | 397,347 |
| 9 Apr 2026 | Giovanni Insana | Chief Legal & Human Resources Officer | Sale to Issuer | -1,549 | $2.84 | 161,543 |
From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.
| Report date | Shares short | % of float | Days to cover |
|---|---|---|---|
| 15 Sep 2026 | 19,953,473 | 7.0% | 5.0 |
| 31 Aug 2026 | 19,447,215 | 6.8% | 12.9 |
| 14 Aug 2026 | 19,508,011 | 6.8% | 13.0 |
| 31 Jul 2026 | 19,581,995 | 6.9% | 14.3 |
| 15 Jul 2026 | 19,712,851 | 6.9% | 13.1 |
| 30 Jun 2026 | 19,451,649 | 6.8% | 8.7 |
No comments yet — be the first to weigh in on WOOF.