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The Simply Good Foods SMPL

US equityMarket cap rank #3334Packaged Foods
$9.89 −$0.07 (-0.70%)
Pre-market · Oct 8, 8:00 am ET · After hours $9.89 0.00%
Open$9.95
Prev close$9.96
Day range$9.89 – $10.13
Volume1.78M
Market cap$874.87M
P/E (TTM)–
Dividend yield–

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership100.7%+0.12 pts vs. prior quarter
Institutions holding346-4 vs. prior quarter
Insider trades (recent)36 buys / 10 sellsNet buying
Short interest8.63% of floatDays to cover 3.4 · as of 15 Sep 2026
Short-sale volume share18.3%5-day average of daily volume

Short-sale volume as % of daily volume

10%14%19%23%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$832.0K (9 inflow days, 11 outflow days).

Net flow by order size, last 20 sessions

+$58.5KSuper−$890.6KBig−$436.7KMid+$855.1KSmall

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 34.6% of shares outstanding.

Largest holders

  • BlackRock15.40%
  • Vanguard Portfolio Management, LLC6.23%
  • Vanguard Capital Management, LLC4.81%
  • James Kilts4.27%
  • State Street Global Advisors3.90%
  • Norges Bank Investment Management3.42%
  • Geode Capital Management, LLC3.18%
  • T. Rowe Price Group, Inc.3.01%

By investor type

  • Mutual Fund76.27%
  • Hedge Fund10.07%
  • Individual/Insider9.13%
  • Public Company5.69%
  • Sovereign Wealth Fund3.43%
  • Private Company2.13%
  • VC/PE Fund1.36%
  • Government Pension Fund1.04%

Reported short interest has risen from 7.97% to 8.63% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

HolderTypePeriodShare changeNew stake
Norges Bank Investment Management Sovereign Wealth Fund 2026/Q3 +2,845,778 3.4%
AQR Capital Management Hedge Fund 2026/Q3 +1,316,874 2.1%
Balyasny Asset Management L.P. Hedge Fund 2026/Q3 +1,031,754 1.2%
Brown Advisory Incorporated Mutual Fund 2026/Q3 +962,551 2.4%
Federated Hermes, Inc. Mutual Fund 2026/Q3 +819,745 1.2%
Two Sigma Investments, LP Hedge Fund 2026/Q3 +795,482 0.9%
The Goldman Sachs Group, Inc. Public Company 2026/Q3 +758,055 1.4%
Goldman Sachs Asset Management, L.P. Mutual Fund 2026/Q3 +744,600 1.3%
Morgan Stanley Public Company 2026/Q3 +623,793 1.9%
Geode Capital Management, LLC Mutual Fund 2026/Q3 +605,889 3.2%
BlackRock Mutual Fund 2026/Q3 +543,410 15.4%
Hudson River Trading LLC Private Company 2026/Q3 +512,385 1.0%
Hotchkis and Wiley Capital Management, LLC Mutual Fund 2026/Q3 +422,390 1.4%
Castleknight Management LP Hedge Fund 2026/Q3 +391,500 0.4%
PGIM, Inc. Mutual Fund 2026/Q3 +341,795 0.5%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

DateInsiderTitleTransactionSharesPriceHeld after
21 Jul 2026 Timothy Kraft Chief Legal Officer, Corporate Secretary & Compliance Officer Other Acquisition +88,081 – 128,059
21 Jul 2026 Christopher Bealer Officer Other Acquisition +73,361 – 117,704
13 May 2026 Clayton Daley Independent Director Open Market Acquisition +10,000 $11.78 105,243
11 May 2026 David West Independent Director Other Disposition -348,000 – 1,653,300
22 Apr 2026 James Kilts Independent Chairperson Open Market Acquisition +80,000 $12.39 3,777,024
15 Apr 2026 Christopher Bealer Officer Sale to Issuer -2,361 $11.61 15,258
3 Mar 2026 Amy Held Chief Human Resources Officer Sale to Issuer -1,891 $16.38 11,275
27 Jan 2026 Brian Ratzan Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 Clayton Daley Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 Michelle Goolsby Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 James Kilts Independent Chairperson Other Acquisition +6,500 – 6,500
27 Jan 2026 David West Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 James White Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 Joseph Schena Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 Robert Montgomery Independent Director Other Acquisition +6,500 – 6,500
27 Jan 2026 David Ritterbush Director Other Acquisition +6,500 – 6,500
27 Jan 2026 Romitha Mally Director Other Acquisition +6,500 – 6,500
18 Jan 2026 Joseph Scalzo Executive Vice Chair Other Derivative Acquisition +2,000,000 $20.93 2,000,000
18 Jan 2026 Joseph Scalzo Executive Vice Chair Initial Statement of Beneficial +0 – 796,725
16 Nov 2025 Mike Clawson Chief Customer Officer Open Market Acquisition +5,000 $20.00 9,443

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 7,632,717 8.6% 3.4
31 Aug 2026 7,388,414 8.4% 4.1
14 Aug 2026 6,639,195 7.5% 3.3
31 Jul 2026 7,383,061 8.3% 2.8
15 Jul 2026 6,912,240 7.8% 2.4
30 Jun 2026 7,211,389 8.0% 2.9

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