Reformation REF

John Coyle has served as a member of our Board of Directors since August 2019. Mr. Coyle was a Partner at Permira Advisers LLC from June 2008 to December 2025, where he served on the Executive and Investment Committees and worked across the consumer, healthcare and services sectors. Mr. Coyle currently serves on the boards of directors of numerous private companies. Prior to joining Permira, Mr. Coyle was the Global Head of the Financial Sponsor Group at J.P. Morgan Securities, where he worked for over 20 years. Mr. Coyle received his B.A. in Economics from the University of Notre Dame and his M.B.A. from Columbia Business School.

Yael Aflalo has served as a member of our Board of Directors since January 2009. Ms. Aflalo founded Reformation in 2009 and served as our Chief Executive Officer from January 2009 to June 2020. Ms. Aflalo has served as a Principal at Daughters Capital, a female founder-led fund, since July 2021. Most recently, in August 2023, Ms. Aflalo founded AFLALO, a ready-to-wear women's clothing company. We believe that Ms. Aflalo possesses specific attributes that qualify her to serve as a member of our board of directors, including her experience as chief executive officer of the Company, knowledge of the sustainable fashion industry and expertise in e-commerce, retail and design.

Joshua Moore has served as our Chief Financial Officer since March 2025. Prior to joining Reformation, Mr. Moore was the President, Chief Operating Officer, and Principal Financial Officer at The Apparel Group Ltd. from November 2022 to October 2024 and Chief Financial Officer from August 2020 to November 2022. Previous executive positions also include Senior Vice President and CFO at WORLDPAC as well as senior finance, treasury and investor relations roles at Advance Auto Parts (NYSE: AAP), At Home Group Inc., and The Michaels Companies. Mr. Moore also held various finance and accounting roles at Best Buy, Inc. (NYSE: BBY) and Land O'Lakes, Inc. Mr. Moore received his B.A. with a concentration in Accounting and Finance from Clark Atlanta University and his M.B.A. from University of Dallas Satish & Yasmin Gupta College of Business.

Steven Miller has served as a member of our Board of Directors since April 2026. From October 2011 to October 2025, Mr. Miller served as Chief Financial Officer and Treasurer at Warby Parker (NYSE: WRBY) where he built and managed the financial organization and successfully led the company's public listing. Following that, Mr. Miller joined Monumental Sports & Entertainment, where he currently serves as Executive Vice President and Chief Financial Officer. Before joining Warby Parker, Mr. Miller served as Chief Financial Officer and Senior Vice President of Corporate Development for Majestic Research, a pioneering data-driven research firm, where he led the successful sale of the company to Investment Technology Group, Inc. (now part of Jefferies Financial Group (NYSE: JEF). Mr. Miller also served as a Vice President of Comerica Bank's Technology and Life Sciences Division. Mr. Miller currently serves on the boards of

Shreya Kadaba has served as a member of our Board of Directors since October 2020. Ms. Kadaba has been at Permira Advisers LLC since 2014 and has served as a Managing Director since January 2022, largely focusing on opportunities in the consumer sector. From June 2023 to September 2023, Ms. Kadaba served as a Board Observer for LegalZoom.com Inc. (NASDAQ: LZ). Prior to joining Permira, Ms. Kadaba worked in investment banking at Morgan Stanley. Ms. Kadaba received her B.A. in Economics and Statistics from Columbia University and her M.B.A. from Harvard Business School.

Ivan Tchakarov has served as our Chief Operating Officer since June 2022. Prior to joining Reformation, Mr. Tchakarov was with Alphabet Inc. (NASDAQ: GOOG) from January 2016 to June 2022, first as Director of Operations for Google Express and Google Shopping, and subsequently as Director of Product Management for Google Merchant Platform. Mr. Tchakarov previously held various leadership positions in logistics, strategy and operations at Sears Holdings Corporation, United Parcel Service, and Accenture. He earned a B.S. in Business Administration from Sofia University and an M.B.A. in Supply Chain Management from the Haslam College of Business at the University of Tennessee.

Zipporah Allen has served as a member of our Board of Directors since March 2021. Since September 2025, Ms. Allen has served as Chief Commercial Officer of Sweetgreen (NYSE: SG). Previously, Ms. Allen served as Chief Business Officer at Strava from March 2023 to March 2025, and as Chief Marketing Officer from March 2022 to March 2023. Ms. Allen currently serves on other private and non-profit boards of directors. Before joining Strava, Ms. Allen served as Chief Digital Officer at Taco Bell from November 2019 to March 2022, and in various marketing and strategy roles at Pizza Hut and McDonald's Corporation (NYSE: MCD). Ms. Allen received her B.S. in International Marketing from the University of Southern California, Marshall School of Business and her M.B.A. from Northwestern University, Kellogg School of Management. \

Brigitte Kleine has served as a member of our Board of Directors since September 2017. Ms. Kleine is an Operating Partner at Stripes, LLC (Stripes), which she joined in September 2017, focusing on branded consumer businesses in fashion and retail. Since March 2023, Ms. Kleine has served as Chief Executive Officer of KHAITE, an American luxury womenswear brand and Stripes portfolio company, and has served on KHAITE's board of directors since June 2021. Ms. Kleine currently serves on the boards of directors of numerous private companies. Prior to joining Stripes, Ms. Kleine served as the President of Tory Burch. Ms. Kleine also served as the President of Michael Kors Collection and the President of Alexander McQueen. Ms. Kleine received her B.A. from Rutgers University. We believe that Ms. Kleine possesses specific attributes that qualify her to serve as a member of our board of directors, including her experience as chief executive officer of a luxury women's fashion brand, extensive board service and knowledge of fashion and retail.

Hali Borenstein has served as our Chief Executive Officer since June 2020 and as a member of our Board of Directors since September 2019. From December 2017 until June 2020, Ms. Borenstein served as President of the Company, and, from 2014 to 2017, Ms. Borenstein held various merchandising and design roles at the Company. Prior to joining Reformation, Ms. Borenstein was a Senior Merchandiser at Gymboree and a Consultant at Bain & Company. Since December 2019, Ms. Borenstein has served on the board of directors of Carter's, Inc. (NYSE: CRI), the largest branded marketer of young children's apparel in North America. Ms. Borenstein received her B.A. in Political Science and Markets and Management from Duke University and her M.B.A. from Stanford University.