BeStock  

MediaAlpha MAX

US equityMarket cap rank #3730Internet Content & Information
$9.67 −$0.01 (-0.10%)
Pre-market · Oct 8, 8:20 am ET · After hours $9.67 0.00%
Open$9.64
Prev close$9.68
Day range$9.57 – $9.79
Volume1.30M
Market cap$512.28M
P/E (TTM)6.0
Dividend yield–

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership97.7%+2.55 pts vs. prior quarter
Institutions holding200+0 vs. prior quarter
Insider trades (recent)2 buys / 46 sellsNet selling
Short interest5.75% of floatDays to cover 4.9 · as of 15 Sep 2026
Short-sale volume share18.1%5-day average of daily volume

Short-sale volume as % of daily volume

12%17%22%26%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$6.11M (1 inflow days, 19 outflow days).

Net flow by order size, last 20 sessions

−$3.0MSuper−$3.1MBig−$813.9KMid−$3.1MSmall

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 54.2% of shares outstanding.

Largest holders

  • White Mountains Insurance Group, Ltd.33.71%
  • BlackRock6.40%
  • Divisadero Street Capital Management, LP5.91%
  • Clearline Capital LP5.12%
  • J.P. Morgan Asset Management, Inc.3.05%
  • Vanguard Capital Management, LLC2.83%
  • Steven Yi2.67%
  • Eugene Nonko2.12%

By investor type

  • Public Company37.17%
  • Mutual Fund33.23%
  • Hedge Fund23.17%
  • Individual/Insider8.14%
  • Private Company2.70%
  • Insurance Company0.73%
  • Government Pension Fund0.67%
  • Family Office/Trust0.05%

Reported short interest has risen from 5.46% to 5.75% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

HolderTypePeriodShare changeNew stake
First Trust Advisors L.P. Mutual Fund 2026/Q3 +135,632 0.3%
Divisadero Street Capital Management, LP Hedge Fund 2026/Q3 +2,109,000 5.9%
EVR Research LP Hedge Fund 2026/Q3 +440,000 0.8%
Citadel Advisors LLC Hedge Fund 2026/Q3 +360,373 1.1%
Jane Street Group, LLC Private Company 2026/Q3 +268,617 1.0%
Two Sigma Investments, LP Hedge Fund 2026/Q3 +234,191 0.8%
Jacobs Levy Equity Management Inc Mutual Fund 2026/Q3 +221,178 1.8%
D. E. Shaw & Co., L.P. Hedge Fund 2026/Q3 +193,868 1.0%
BNP Paribas Financial Markets SNC Private Company 2026/Q3 +152,998 0.4%
Morgan Stanley Public Company 2026/Q3 +128,741 1.3%
Stifel Asset Management Corp. Mutual Fund 2026/Q3 +126,175 0.2%
Clearline Capital LP Hedge Fund 2026/Q3 +123,220 5.1%
Acadian Asset Management LLC Mutual Fund 2026/Q3 +109,896 1.8%
Merrill Lynch, Pierce, Fenner & Smith Incorporated Private Company 2026/Q3 +98,657 0.2%
J.P. Morgan Asset Management, Inc. Mutual Fund 2026/Q3 +95,433 3.1%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

DateInsiderTitleTransactionSharesPriceHeld after
30 Sep 2026 Tigran Sinanyan Former Chief Financial Officer Sale to Issuer -1,088 $9.57 2,836
30 Sep 2026 Tigran Sinanyan Former Chief Financial Officer Other Acquisition +24,250 – 251,945
30 Sep 2026 Tigran Sinanyan Former Chief Financial Officer Initial Statement of Beneficial +0 – 230,726
24 Sep 2026 Amy Yeh Senior Vice President of Technology Automatic Disposition -3,000 $9.40 382,554
21 Sep 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -15,468 $10.79 1,124,759
15 Sep 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -28,871 $12.03 1,140,227
14 Sep 2026 Keith Cramer Senior Vice President of Supply Partnerships Automatic Disposition -13,000 $11.49 251,303
9 Sep 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -21,819 $11.70 1,169,098
9 Sep 2026 Eugene Nonko Co-Founder & CTO Open Market Disposition -5,820 $11.70 1,169,098
3 Sep 2026 Amy Yeh Senior Vice President of Technology Automatic Disposition -3,000 $12.00 385,554
1 Sep 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -31,335 $12.61 1,196,737
31 Aug 2026 Steven Yi Chief Executive Officer Open Market Disposition -48,000 $12.38 1,412,122
25 Aug 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -33,419 $12.99 1,228,072
18 Aug 2026 Eugene Nonko Co-Founder & CTO Automatic Disposition -34,461 $13.23 1,261,491
16 Aug 2026 Keith Cramer Senior Vice President of Supply Partnerships Automatic Disposition -3,225 $12.76 264,303
16 Aug 2026 Keith Cramer Senior Vice President of Supply Partnerships Derivative Exercise and Sale -9,775 $12.76 264,303
14 Aug 2026 Jeffrey Coyne General Counsel Sale to Issuer -14,182 $13.17 240,776
14 Aug 2026 Amy Yeh Senior Vice President of Technology Derivative Exercise and Retained +10,106 – 388,554
14 Aug 2026 Patrick Thompson Chief Financial Officer Sale to Issuer -24,209 $13.17 552,671
13 Aug 2026 Amy Yeh Senior Vice President of Technology Automatic Disposition -12,000 $13.55 388,554

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 3,047,075 5.8% 4.9
31 Aug 2026 3,153,546 6.0% 5.4
14 Aug 2026 2,866,591 5.4% 3.9
31 Jul 2026 2,848,781 5.4% 2.4
15 Jul 2026 2,714,948 5.0% 2.7
30 Jun 2026 2,950,610 5.5% 3.6

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