Who holds it, who is betting against it, and where the big money is moving
Net of large-order buying minus selling, in USD. Over this window: −$3.09M (4 inflow days, 16 outflow days).
Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.
The five largest holders on file together own 26.0% of shares outstanding.
Reported short interest has risen from 10.13% to 12.67% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).
| Holder | Type | Period | Share change | New stake |
|---|---|---|---|---|
| George Uzzell | Individual/Insider | 2026/Q3 | +235,968 | 1.0% |
| Millennium Management LLC | Hedge Fund | 2026/Q3 | +636,368 | 3.3% |
| AQR Capital Management | Hedge Fund | 2026/Q3 | +550,967 | 5.6% |
| American Century Investment Management | Mutual Fund | 2026/Q3 | +393,513 | 2.0% |
| Woodline Partners LP | Hedge Fund | 2026/Q3 | +367,060 | 1.6% |
| Managed Account Advisors LLC | Mutual Fund | 2026/Q3 | +325,496 | 3.9% |
| Hamco Am Sgiic, S.A. | Mutual Fund | 2026/Q3 | +205,700 | 1.2% |
| Dimensional Fund Advisors | Mutual Fund | 2026/Q3 | +194,076 | 3.0% |
| Susquehanna International Group, LLP | Private Company | 2026/Q3 | +176,853 | 1.2% |
| Renaissance Technologies Corp. | Hedge Fund | 2026/Q3 | +165,200 | 0.9% |
| HSBC Global Asset Management (UK) Limited | Mutual Fund | 2026/Q3 | +160,374 | 1.3% |
| Pacer Advisors, Inc. | Mutual Fund | 2026/Q3 | +156,976 | 0.7% |
| PanAgora Asset Management, Inc. | Mutual Fund | 2026/Q3 | +147,072 | 0.6% |
| BlackRock | Mutual Fund | 2026/Q3 | +137,124 | 8.1% |
| EARNEST Partners, LLC | Mutual Fund | 2026/Q3 | +100,671 | 1.5% |
Institutional buy/sell activity by reporting period, largest moves first.
| Date | Insider | Title | Transaction | Shares | Price | Held after |
|---|---|---|---|---|---|---|
| 1 Sep 2026 | George Uzzell | Chief Executive Officer | Sale to Issuer | -4,793 | $28.59 | 235,968 |
| 31 Aug 2026 | Beryl Raff | Independent Director | Other Acquisition | +860 | – | 14,639 |
| 31 Aug 2026 | Mitchell Fadel | Director | Other Acquisition | +860 | – | 860 |
| 31 Aug 2026 | Darren Woody | Independent Director | Other Acquisition | +860 | – | 15,929 |
| 31 Aug 2026 | Thurman Case | Independent Director | Other Acquisition | +860 | – | 12,504 |
| 31 Aug 2026 | Marlo Platz | Other Acquisition | +860 | – | 860 | |
| 31 Aug 2026 | Krista Berry | Independent Director | Other Acquisition | +860 | – | 12,326 |
| 31 Aug 2026 | Tabata Gomez | Independent Director | Other Acquisition | +860 | – | 9,544 |
| 31 Aug 2026 | Elena Otero | Independent Director | Other Acquisition | +860 | – | 9,544 |
| 31 May 2026 | Beryl Raff | Independent Director | Other Acquisition | +919 | – | 13,779 |
| 31 May 2026 | Darren Woody | Independent Director | Other Acquisition | +919 | – | 15,069 |
| 31 May 2026 | Vincent Carson | Independent Director | Other Acquisition | +919 | – | 20,763 |
| 31 May 2026 | Timothy Meeker | Independent Chairperson | Other Acquisition | +919 | – | 14,359 |
| 31 May 2026 | Thurman Case | Independent Director | Other Acquisition | +919 | – | 11,644 |
| 31 May 2026 | Krista Berry | Independent Director | Other Acquisition | +919 | – | 11,466 |
| 31 May 2026 | Tabata Gomez | Independent Director | Other Acquisition | +919 | – | 8,684 |
| 31 May 2026 | Elena Otero | Independent Director | Other Acquisition | +919 | – | 8,684 |
| 30 Apr 2026 | Brian Grass | Chief Financial Officer | Sale to Issuer | -20,853 | $23.93 | 171,236 |
| 5 Mar 2026 | Brian Grass | Chief Financial Officer | Other Acquisition | +60,716 | – | 192,089 |
| 5 Mar 2026 | George Uzzell | Chief Executive Officer | Other Acquisition | +109,289 | – | 240,761 |
From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.
| Report date | Shares short | % of float | Days to cover |
|---|---|---|---|
| 15 Sep 2026 | 2,952,013 | 12.7% | 9.0 |
| 31 Aug 2026 | 2,957,235 | 12.7% | 7.9 |
| 14 Aug 2026 | 2,827,743 | 12.1% | 8.6 |
| 31 Jul 2026 | 2,777,073 | 11.9% | 6.7 |
| 15 Jul 2026 | 2,698,887 | 11.6% | 3.6 |
| 30 Jun 2026 | 2,359,444 | 10.1% | 4.1 |
No comments yet — be the first to weigh in on HELE.