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Helen Of Troy HELE

US equityMarket cap rank #3547Household & Personal Products
$28.42 +$2.87 (+11.21%)
Market open · Oct 8, 10:00 am ET · After hours $25.68 +0.49%
Open$31.30
Prev close$25.55
Day range$28.02 – $31.94
Volume654.6K
Market cap$661.84M
P/E (TTM)–
Dividend yield–

Ownership & positioning

Who holds it, who is betting against it, and where the big money is moving

Institutional ownership102.9%-1.13 pts vs. prior quarter
Institutions holding248+1 vs. prior quarter
Insider trades (recent)45 buys / 5 sellsNet buying
Short interest12.67% of floatDays to cover 9.0 · as of 15 Sep 2026
Short-sale volume share22.5%5-day average of daily volume

Short-sale volume as % of daily volume

15%19%23%27%Sep '26Sep '26Oct '26

Large-order net flow, last 20 sessions

Net of large-order buying minus selling, in USD. Over this window: −$3.09M (4 inflow days, 16 outflow days).

Net flow by order size, last 20 sessions

−$2.5MSuper−$587.7KBig+$1.1MMid+$167.7KSmall

Super/Big orders approximate institutional-size trades; Mid/Small approximate retail-size trades. Net buy minus sell value in each bucket, summed over the window.

The five largest holders on file together own 26.0% of shares outstanding.

Largest holders

  • BlackRock8.08%
  • AQR Capital Management5.58%
  • Vanguard Capital Management, LLC4.93%
  • Managed Account Advisors LLC3.89%
  • D. E. Shaw & Co., L.P.3.54%
  • Wellington Management Group3.54%
  • Charles Schwab Investment Management3.44%
  • Millennium Management LLC3.35%

By investor type

  • Mutual Fund74.33%
  • Hedge Fund22.39%
  • Public Company3.32%
  • Individual/Insider2.05%
  • Private Company1.49%
  • Government Pension Fund1.03%
  • Insurance Company0.21%
  • Family Office/Trust0.13%

Reported short interest has risen from 10.13% to 12.67% of float over the last 6 biweekly reports (30 Jun 2026 to 15 Sep 2026).

Recent institutional activity

HolderTypePeriodShare changeNew stake
George Uzzell Individual/Insider 2026/Q3 +235,968 1.0%
Millennium Management LLC Hedge Fund 2026/Q3 +636,368 3.3%
AQR Capital Management Hedge Fund 2026/Q3 +550,967 5.6%
American Century Investment Management Mutual Fund 2026/Q3 +393,513 2.0%
Woodline Partners LP Hedge Fund 2026/Q3 +367,060 1.6%
Managed Account Advisors LLC Mutual Fund 2026/Q3 +325,496 3.9%
Hamco Am Sgiic, S.A. Mutual Fund 2026/Q3 +205,700 1.2%
Dimensional Fund Advisors Mutual Fund 2026/Q3 +194,076 3.0%
Susquehanna International Group, LLP Private Company 2026/Q3 +176,853 1.2%
Renaissance Technologies Corp. Hedge Fund 2026/Q3 +165,200 0.9%
HSBC Global Asset Management (UK) Limited Mutual Fund 2026/Q3 +160,374 1.3%
Pacer Advisors, Inc. Mutual Fund 2026/Q3 +156,976 0.7%
PanAgora Asset Management, Inc. Mutual Fund 2026/Q3 +147,072 0.6%
BlackRock Mutual Fund 2026/Q3 +137,124 8.1%
EARNEST Partners, LLC Mutual Fund 2026/Q3 +100,671 1.5%

Institutional buy/sell activity by reporting period, largest moves first.

Insider transactions

DateInsiderTitleTransactionSharesPriceHeld after
1 Sep 2026 George Uzzell Chief Executive Officer Sale to Issuer -4,793 $28.59 235,968
31 Aug 2026 Beryl Raff Independent Director Other Acquisition +860 – 14,639
31 Aug 2026 Mitchell Fadel Director Other Acquisition +860 – 860
31 Aug 2026 Darren Woody Independent Director Other Acquisition +860 – 15,929
31 Aug 2026 Thurman Case Independent Director Other Acquisition +860 – 12,504
31 Aug 2026 Marlo Platz Other Acquisition +860 – 860
31 Aug 2026 Krista Berry Independent Director Other Acquisition +860 – 12,326
31 Aug 2026 Tabata Gomez Independent Director Other Acquisition +860 – 9,544
31 Aug 2026 Elena Otero Independent Director Other Acquisition +860 – 9,544
31 May 2026 Beryl Raff Independent Director Other Acquisition +919 – 13,779
31 May 2026 Darren Woody Independent Director Other Acquisition +919 – 15,069
31 May 2026 Vincent Carson Independent Director Other Acquisition +919 – 20,763
31 May 2026 Timothy Meeker Independent Chairperson Other Acquisition +919 – 14,359
31 May 2026 Thurman Case Independent Director Other Acquisition +919 – 11,644
31 May 2026 Krista Berry Independent Director Other Acquisition +919 – 11,466
31 May 2026 Tabata Gomez Independent Director Other Acquisition +919 – 8,684
31 May 2026 Elena Otero Independent Director Other Acquisition +919 – 8,684
30 Apr 2026 Brian Grass Chief Financial Officer Sale to Issuer -20,853 $23.93 171,236
5 Mar 2026 Brian Grass Chief Financial Officer Other Acquisition +60,716 – 192,089
5 Mar 2026 George Uzzell Chief Executive Officer Other Acquisition +109,289 – 240,761

From Form 4/Form 144 filings. Negative share counts are disposals (sales, gifts, or shares withheld for taxes); positive are acquisitions.

Short interest, by report

Report dateShares short% of floatDays to cover
15 Sep 2026 2,952,013 12.7% 9.0
31 Aug 2026 2,957,235 12.7% 7.9
14 Aug 2026 2,827,743 12.1% 8.6
31 Jul 2026 2,777,073 11.9% 6.7
15 Jul 2026 2,698,887 11.6% 3.6
30 Jun 2026 2,359,444 10.1% 4.1

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