British American Tobacco BTI
About
British American Tobacco makes cigarettes such as Lucky Strike and Dunhill, plus vapor and nicotine pouch products.
What tends to move the stock
Cigarette volumes keep falling, so investors focus on pricing power, how fast the new-category products grow and the dividend.
Revenue per employee
50,290 employees as of 2025/FY (+2.7% YoY). Revenue per employee is total revenue divided by headcount — a rough productivity gauge, not a per-worker pay figure.
Management team
Experience Tadeu was appointed Chief Executive in May 2023, having first joined the Main Board as Finance and Transformation Director in August 2019. Tadeu joined the Group in 1992 and joined the Management Board as Director, Business Development in 2014. He subsequently held roles on the Management Board as Regional Director, Western Europe, and Regional Director, Europe and North Africa, and Director, Group Transformation, and Deputy Finance Director Skills and contribution to the Board Tadeu brings to the Board a wealth of strategic leadership, management, and innovation experience drawn from finance and general leadership roles across the Group. His understanding of the business and proven ability to drive transformation position him to lead the Group in delivering our ambition to Build a Smokeless World and create A Better TomorrowTM.
Experience Luc was President and Chief Executive Officer of Canadian National Railway Company from July 2016 until March 2018, following his tenure as Executive Vice President and Chief Financial Officer between June 2009 and June 2016. He was Executive Vice President of Power Corporation of Canada, an international financial services company. Prior to this, Luc was Chief Executive Officer of Imperial Tobacco Canada, having previously served as Executive Vice President and Chief Financial Officer. Luc also served as an independent Non-Executive Director of Reynolds American Inc., from 2008 until its acquisition by the Group Skills and contribution to the Board Luc contributes deep financial, regulatory and M&A expertise and business transformation experience to the Board. His extensive knowledge of North American markets and consumer businesses enhances the Board’s strategic perspective
Experience Darrell most recently served as Vice President and Treasurer for Harley-Davidson, Inc., having previously held senior finance positions including Interim Chief Financial Officer for HarleyDavidson, Inc. and Chief Financial Officer for Harley Davidson Financial Services, Inc. Prior to this, he was Vice President and Assistant Treasurer, PepsiCo, Inc. following 19 years in banking focused on capital markets and corporate finance. Darrell was previously an Independent Director of Pitney Bowes Inc. Skills and contribution to the Board Darrell’s extensive operational and management experience and knowledge of capital markets, finance and treasury enhances the Board’s strategic and financial oversight External appointments – Non-Executive Director of Vontier Corporation – Independent Director of Dorman Products Inc. – Non-Executive Director of Scotia Holdings (US) Inc. – Member of the Finance Committee of Sojourner Family Peace Center, Inc.
Experience Kandy has held leadership roles across a number of major consumer goods companies. At Molson Coors Brewing Company he was Chief Growth Officer, CEO of Molson Coors International and Head of Strategy, M&A and Transformation. He also held key positions at the Coca-Cola Company, including President, Coca-Cola Philippines and Vice President, Global Commercial Leadership. Earlier in his career, Kandy held marketing leadership positions at Unilever plc. Kandy previously served on the boards of Popeyes Louisiana Kitchen Inc. and Empower Acquisition Company Skills and contribution to the Board Kandy brings valuable international expertise to the Board. His experience across the consumer goods sector enables him to contribute key insights in commercial marketing, strategic growth and transformation External appointments Director of Wingstop Inc. Chief Executive Officer of Igniting Business Growth L.L.C.
Experience Serpil served on Vodafone plc’s Group Executive Committee from 2014 to June 2025, holding roles including CEO of Vodafone Investments, CEO of Europe Cluster, Group Chief Commercial and Strategy Officer, and CEO of Africa, Middle East, Asia, Pacific. Prior to joining Vodafone in 2009 as CEO of Vodafone Türkiye, Serpil was CEO of Danone Dairy Türkiye. Her career began in marketing at Procter & Gamble where she was subsequently a member of their Türkiye Executive Committee. Previously, Serpil was a NonExecutive Director and Chair of the Corporate Social Responsibility Committee at Danone plc, and held various Non-Executive Director roles in technology, including at TPG Telecom plc Skills and contribution to the Board Serpil’s proven international CEO experience in delivering largescale transformations and growth in complex, regulated, and competitive markets across the technology, telecommunications and fast-moving consumer goods sectors enables her to contribute valuable strategic, operational, and marketing insights to the Board External appointments Founding Chair of Change the Face Alliance Board member of World Economic Forum’s Digital Leaders of Europe Board member of World Turkish Business Council.
Karen has held a range of senior executive roles, including President and Director General of Colgate Palmolive France, and Chair and Managing Director of Colgate Palmolive UK Limited. She previously served as a Non-Executive Director of several leading international companies, including RS Group plc (formerly Electrocomponents p.l.c.), Davide Campari-Milano S.p.A., Paysafe PLC, Inchcape PLC, Samlerhuset BV, Swedish Match AB and Amcor p.l.c. (formerly Amcor Limited) Skills and contribution to the Board Karen brings extensive international experience and commercial acumen to the Board, with particularly valuable contributions in marketing, sales, and consumer goods insights External appointments Independent Director of Societe Bic S.A. Karen Guerra, non-executive director, will be appointed as Senior Independent non-executive director with effect from AGM 2026
Experience Throughout her career in international retail, Véronique has held a variety of leadership roles. From 2014 to 2019, she was Chief Executive Officer of Kingfisher plc, an international home improvement company operating well-known brands across Europe including B&Q, Castorama, Brico Dépôt, Screwfix and Koçtas. During her 16-year tenure at Kingfisher she also served as Chief Executive Officer and Commercial Director at both B&Q and Castorama. Véronique previously served on the Board of WeWork Inc. Skills and contribution to the Board Véronique brings to the Board international experience across complex retail markets, along with valuable expertise in consumer goods, strategy, transformation, and digital innovation External appointments Board member of Inter IKEA Holding B.V. Board member of Eczacibasi Holding Company Board member of Société Bic S.A.
Experience Uta previously served as Chief Executive Officer, Personal Healthcare International at Procter & Gamble. Before that, Uta spent 19 years at Merck Group in leadership roles including Chief Executive Officer and President, Consumer Health Division, and Chief Executive Officer, Allegropharma and Global Business Unit Head, Allergy, as well as Head of Corporate M&A, Treasury and Finance. Earlier in her career, Uta was a Senior Financial Auditor at Hoechst AG. Uta was previously Non-Executive Director at Affirmed N.V., Biotest AG, Gothaer Krankenversicherung, and Allgemeine Versicherung Skills and contribution to the Board Uta’s extensive transformational and M&A knowledge drawn from her experience across the consumer goods and pharmaceutical sectors enable her to make valuable strategic contributions External appointments – Non-Executive Director and Audit Chair of Beiersdorf AG – Non-Executive Director of Klosterfrau Healthcare Group – Non-Executive Director of Schott AG – Director of Farco Pharma GmbH – Advisory board member of Rochling SE & Co KG. Uta Kemmerich-Keil, non-executive director of the Company, has been appointed as a member of Supervisory Board of Lanxess A.G with effect from 21st May 2026.
Dragos will be appointed to the board as Chief Financial Officer and Executive Director with effect from 01 September 2026. Dragos is currently serving as CEO of Asahi Europe & International, having been with Asahi Breweries since 2019. During his time at Asahi Breweries, Dragos has also held a number of other senior leadership roles across Europe including Managing Director, Czech, Slovakia, Germany & Austria and Managing Director, Romania & Hungary. Prior to this, Dragos spent 16 years at BAT, where he held senior finance and general management roles, including as General Manager, Central Europe North and Finance Director and General Manager, BAT Poland.
Caroline Ferland has been appointed to the board as Company Secretary with effect from 01st September 2023.
From SEC filings, via Futu. Compensation is total reported pay for the most recent fiscal year on file, not base salary alone.
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