GOOG vs AMZN
Side-by-side comparison of price performance, valuation, growth, profitability, analyst targets and technical trend.
GOOG · Alphabet-C$283.93 ▲ 0.78%
AMZN · Amazon$259.30 ▼ 0.35%
One year, rebased to 100
Each line starts at 100 so growth is directly comparable
- GOOG -2.0%
- AMZN +4.4%
Head to head
| Metric | GOOG | AMZN |
|---|---|---|
| Price | $283.93 | $259.30 |
| Change today | ▲ 0.78% | ▼ 0.35% |
| Market cap | $3.49T | $2.80T |
| Return, 3 months | -20.2% | -6.8% |
| Return, year to date | -9.3% | +12.3% |
| Return, 1 year | +1.8% | +6.1% |
| P/E (TTM) | 14.8 | 21.0 |
| P/B | 5.3 | 4.6 |
| P/E percentile vs own 5y | 0th | 17th |
| Dividend yield | 0.30% | – |
| Revenue growth (YoY, latest qtr) | +24.7% | +12.1% |
| Net profit growth (YoY) | -24.3% | -2.4% |
| Gross margin | 60.9% | 51.4% |
| Operating margin | 33.3% | 13.1% |
| Net margin | 49.9% | 16.9% |
| Return on equity | 45.0% | 27.4% |
| Analyst target vs. price | +43.8% | +26.2% |
| Analyst buy share | 90% | 100% |
| RSI (14) | 30 | 54 |
| 30-day volatility | 43.4% | 36.5% |
| Max drawdown, 1 year | -30.2% | -21.7% |
| Trend read | Strong downtrend | Strong uptrend |
| Analyst consensus | Buy | Buy |
Green cells mark the best value in each row where "better" is clear-cut (lower P/E, higher margin). That is a reading of the numbers, not a recommendation. Financials are in each company's reporting currency.
What the numbers say
- GOOG is the largest of the group by market value.
- AMZN has returned the most over the past year.
- GOOG carries the lowest trailing P/E.
- GOOG is growing revenue fastest.
- GOOG keeps the most profit per dollar of sales.
- AMZN has been the calmest stock over the last 30 days.