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BFH vs AXP

Side-by-side comparison of price performance, valuation, growth, profitability, analyst targets and technical trend.

vsvs
BFH · Bread Financial$98.90 ▲ 0.87%
AXP · American Express$304.02 ▲ 0.41%

One year, rebased to 100

Each line starts at 100 so growth is directly comparable

83115148181214Oct 7, '25Apr 7, '26Oct 5, '26
  • BFH +80.5%
  • AXP -6.3%

Head to head

MetricBFHAXP
Price$98.90$304.02
Change today▲ 0.87%▲ 0.41%
Market cap$3.80B$205.31B
Return, 3 months-3.2%-13.0%
Return, year to date+34.6%-17.2%
Return, 1 year+82.6%-7.4%
P/E (TTM)7.718.4
P/B1.16.0
P/E percentile vs own 5y–45th
Dividend yield0.91%1.16%
Revenue growth (YoY, latest qtr)–+10.0%
Net profit growth (YoY)–+7.8%
Gross margin––
Operating margin––
Net margin–14.9%
Return on equity–34.0%
Analyst target vs. price+18.8%+24.7%
Analyst buy share50%53%
RSI (14)4035
30-day volatility31.7%18.4%
Max drawdown, 1 year-16.1%-23.9%
Trend readLeaning bearishStrong downtrend
Analyst consensusBuyBuy

Green cells mark the best value in each row where "better" is clear-cut (lower P/E, higher margin). That is a reading of the numbers, not a recommendation. Financials are in each company's reporting currency.

What the numbers say

  • AXP is the largest of the group by market value.
  • BFH has returned the most over the past year.
  • BFH carries the lowest trailing P/E.
  • AXP pays the highest dividend yield.
  • AXP has been the calmest stock over the last 30 days.

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