AMZN vs GOOGL
Side-by-side comparison of price performance, valuation, growth, profitability, analyst targets and technical trend.
AMZN · Amazon$259.30 ▼ 0.35%
GOOGL · Alphabet-A$284.78 ▲ 0.78%
One year, rebased to 100
Each line starts at 100 so growth is directly comparable
- AMZN +4.4%
- GOOGL -1.6%
Head to head
| Metric | AMZN | GOOGL |
|---|---|---|
| Price | $259.30 | $284.78 |
| Change today | ▼ 0.35% | ▲ 0.78% |
| Market cap | $2.80T | $3.50T |
| Return, 3 months | -6.8% | -20.3% |
| Return, year to date | +12.3% | -8.8% |
| Return, 1 year | +6.1% | +2.4% |
| P/E (TTM) | 21.0 | 14.9 |
| P/B | 4.6 | 5.3 |
| P/E percentile vs own 5y | 17th | 0th |
| Dividend yield | – | 0.30% |
| Revenue growth (YoY, latest qtr) | +12.1% | +24.7% |
| Net profit growth (YoY) | -2.4% | -24.3% |
| Gross margin | 51.4% | 60.9% |
| Operating margin | 13.1% | 33.3% |
| Net margin | 16.9% | 49.9% |
| Return on equity | 27.4% | 45.0% |
| Analyst target vs. price | +26.2% | +40.5% |
| Analyst buy share | 100% | 88% |
| RSI (14) | 54 | 30 |
| 30-day volatility | 36.5% | 44.6% |
| Max drawdown, 1 year | -21.7% | -30.6% |
| Trend read | Strong uptrend | Strong downtrend |
| Analyst consensus | Buy | Buy |
Green cells mark the best value in each row where "better" is clear-cut (lower P/E, higher margin). That is a reading of the numbers, not a recommendation. Financials are in each company's reporting currency.
What the numbers say
- GOOGL is the largest of the group by market value.
- AMZN has returned the most over the past year.
- GOOGL carries the lowest trailing P/E.
- GOOGL is growing revenue fastest.
- GOOGL keeps the most profit per dollar of sales.
- AMZN has been the calmest stock over the last 30 days.